History of Copywriting, the Impulse of the Industrial Revolution
With the industrial revolution and the increase in the production of goods, the advertising model as we know it today is imposed. The communication made for sales is specialized through techniques perfected by the contribution of psychologists, artists, designers and famous directors.
Advertising and copywriting become a phenomenon that involves chinese overseas asia phone number data the masses. An industry that invests huge amounts of capital, employs the finest minds and provides work to millions of people including illustrators, creatives, typographers, storytellers and copywriters.
From the second half of the nineteenth century, in the United States and Europe the history of copywriting begins to take on much more defined contours. With professionals capable of forging creative styles that will become the reference models for subsequent generations of copywriters and advertisers.
John E. Powers (1837 – 1919)
Many refer to John Emory Powers as the father of modern creative advertising. In fact, he was the first copywriter to do this job full time. Considered a stubborn person, he worked with companies he considered trustworthy.
history of copywriting John Emory Powers Easy Web Marketing
John Emory Powers, the first freelance copywriter in history .
Powers has been called “the most influential copywriter in advertising.” His work is still influential today. One of his most famous advertising texts for neckties reads: “…they’re not as nice as they look, but they’re good enough for 25 cents…” .
“Great writing isn’t just intellectual, it’s offensive.”
John E Powers
What makes him a memorable figure in the history of copywriting is not only the recognition of being the first copywriter ever from a chronological point of view, but above all his unmistakable writing style , renamed Powers Style or Reason-Why Style .
John E. Kennedy (1864 – 1928)
John E. Kennedy became famous in the history of copywriting for the anecdote of the note he used to get hired in 1904 by the Lord & Thomas agency in New York.
History of Copywriting John E. Kennedy Easy Web Marketing
Here's what the copywriter wrote:
“ I’m down at the bar. I can tell you what advertising is. I know you don’t know. It will mean a lot to me if you know what it is, and it will mean a lot to you. If you want to know what it is, send the answer with ‘yes’ written down to me from the delivery boy. Signed Kennedy.”
