We're tired (just kidding, we're not!) of talking about the importance of videos for your business.
If you want to start investing in this format to boost your marketing strategy, we have selected the 4 main trends that will continue to be strong in 2021 so you know where to start:
Subtitle your videos on social media
In addition to complying with accessibility laws, put yourself in the shoes of your potential audience when they come across your content: they could be on a bus, in line at the bank, at work (oops… who hasn’t?) or any other place where they can’t turn on the sound. They might even be interested in playing the video, but if they can’t understand it without listening, they’ll skip to the next piece of content that can be consumed at that moment – and they probably won’t even remember to come back to your video later…
Bet on long videos
Gone are the days when one of the main tips for producing bolivia phone number data videos on the internet was: make short videos, no longer than 2 minutes. Okay, they are extremely valid and very relevant depending on the platform, but long videos have enormous potential to be explored and can make a difference in your marketing strategy.
With longer videos, lasting an average of 15 minutes, you have many more possibilities to delve deeper into a topic and engage your audience with your content. You can think of different types and formats of videos, such as mini documentaries, interviews, testimonials and others that can strengthen your relationship with your audience.
Image result for online video
Make vlogs and live streams
Although the live streaming “fever” has diminished after the boom at the beginning of the quarantine, this type of more real-life content is here to stay in 2021 as well. It is a way to bring people closer to you and your business, to increase engagement and connection with the public.
Want to know how to get into the world of live streaming? Check out tips for broadcasting live on YouTube Live and 5 important metrics for your live streams .
Study the data
Content, formats, techniques, and scripts are all important topics when thinking about your video marketing strategy, but one thing that many people forget is data. Today, any video and social media platform provides a wealth of numbers, graphs, and reports that can and should be used.
Data helps you understand the performance of your videos and shows you where to go next, how to optimize your strategy, what has worked and what would be best to change.
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