Dkim domainkeys identified mail adds a digital signature to your emails. Ensuring their integrity. Dmarc domain-based message authentication. Reporting. And conformance aligns spf and dkim with your domain and provides reporting on email delivery. Implement bimi brand indicators for message identification bimi is an emerging email specification that allows brands to display their logos alongside authenticated emails. Adding an extra layer of trust and visibility. Email with bimi are hence less likely to land in the spam folder. What is bimi? Bimi stands for brand indicators for message identification. It lets you display your brand's logo in the recipient's inbox next to your email.
Benefits of bimi enhances brand recognition. Builds trust. And can improve open rates. How to implement bimi ensure your domain is authenticated with spf. Dkim. And dmarc. Then follow bimi guidelines to add your brand's logo to your dns records. How to stop emails from going to spam folder updated guide adapt to changing google and yahoo email sending india phone number list rules in february . Gmail and yahoo implemented new email rules that impact bulk senders. With knock-on effects for all senders. Authentication senders must authenticate emails using spf. Dkim. And dmarc. Unsubscribe senders must include a one-click unsubscribe option in all emails and process unsubscribe requests within two days.
Spam rate senders must keep spam complaints to under . Ideally under . Domain alignment the envelope from domain return_path must match the header from from address domain. Formatting senders must adhere to proper email formatting and headers. These changes are mandatory and apply to all bulk senders. Google's policy is especially strict for senders who send more than . And how do these changes affect all senders? While spam complaints have always been significant. They are now becoming more impactful as a metric influencing where your emails land. Because of these changes. Email service providers esps are implementing stricter measures to promote email safety. Reduce spam. And protect the integrity of inboxes.