What are SEO Performance Metrics?
Posted: Sun Jan 05, 2025 5:37 am
In short, success in SEO is not just about increasing your ranking in search results. At the same time, concrete and measurable metrics should be determined. It is important that these metrics affect your organic and referral traffic and also turn them into users who achieve certain goals for you.
In this guide, we will explain in detail what you should take into consideration when measuring SEO performance.
Metrics that will allow you to measure your website's SEO performance:
Keyword Ranking
Users think that search engines will present the content they need on the first page and in the top ranks of search results. For this reason, users focus on the first results first. According to research, 90% of people do not even go to the second search results page, while 94% click on the first ten results. For this reason, it is very important costa rica telegram phone numbers where your content ranks in a keyword query you target. You should regularly check how many of the keywords you have determined are in the first 10 results and take the necessary actions.
Visibility in Search Results
Visibility in search engines provides information about how many people see your site in search results. In order for this metric to be high, it is not enough to be in the first results in the rankings. In addition, the search volume of the keywords is also very important. You can check out the Search Console ultimate guide to learn how to analyze impression data on Google via Search Console.
Backlink Quantity and Quality
Backlinks are one of the most important factors among the 200+ different factors that contribute to your ranking. In order to rank higher on Google, you need to increase the amount of backlinks from quality and relevant sites. Backlinks also affect referral traffic. SEO tools like SEMrush have dashboards that show the quality of the backlinks you receive. You can also analyze data on backlink quality from here.
In this guide, we will explain in detail what you should take into consideration when measuring SEO performance.
Metrics that will allow you to measure your website's SEO performance:
Keyword Ranking
Users think that search engines will present the content they need on the first page and in the top ranks of search results. For this reason, users focus on the first results first. According to research, 90% of people do not even go to the second search results page, while 94% click on the first ten results. For this reason, it is very important costa rica telegram phone numbers where your content ranks in a keyword query you target. You should regularly check how many of the keywords you have determined are in the first 10 results and take the necessary actions.
Visibility in Search Results
Visibility in search engines provides information about how many people see your site in search results. In order for this metric to be high, it is not enough to be in the first results in the rankings. In addition, the search volume of the keywords is also very important. You can check out the Search Console ultimate guide to learn how to analyze impression data on Google via Search Console.
Backlink Quantity and Quality
Backlinks are one of the most important factors among the 200+ different factors that contribute to your ranking. In order to rank higher on Google, you need to increase the amount of backlinks from quality and relevant sites. Backlinks also affect referral traffic. SEO tools like SEMrush have dashboards that show the quality of the backlinks you receive. You can also analyze data on backlink quality from here.