Length and characteristics of push notifications
Posted: Sun Jan 05, 2025 5:55 am
Principle of consent or opt-in to receive them
Effective digital marketing relies on consent, and push notifications are no exception: they are only sent to those who agree to receive them.
Push notifications on website.
El Mundo newspaper push notifications opt-in screen
This consent can be revoked at any time in the settings of the web browser or mobile phone. In addition to being a legal requirement, this is good practice for digital marketing actions. Sending notifications, newsletters, SMS or any other message to people who perceive them as intrusive is not very useful for your brand.
Limited length and concise messages
Push notifications are short messages, and the technical requirements of the different platforms are the first and main limitation to their length. In general, they consist of a title limited to about 40-60 characters and a message of about 120 characters in Windows and much shorter in Mac OS.
The following PushOwl table lists the push notification character limits for Chrome, Firefox, and Safari web browsers on different operating systems.
Source: PushOwl
✉ Direct messages with greater interaction
Compared to email marketing, push notifications netherlands telegram data are even more direct. Users are generally more selective about accepting them, but if they do, it will be because they have a relatively high level of interest in receiving news from your company.
Furthermore, in the case of mobile push notifications, their reception is usually linked to the download of the application, which demonstrates an interest in the brand.
According to data collected by Xtify , an IBM company, average open rates for push notifications range from 30% to 60%, while email marketing rates hover around 20% (25.85% for emails sent with Brevo in 2020).
Best practices for sending push notifications
Push notifications are a great way to communicate promotional or transactional messages to recipients in real time, if used correctly. Here are the most important best practices for developing push notification campaigns:
Effective digital marketing relies on consent, and push notifications are no exception: they are only sent to those who agree to receive them.
Push notifications on website.
El Mundo newspaper push notifications opt-in screen
This consent can be revoked at any time in the settings of the web browser or mobile phone. In addition to being a legal requirement, this is good practice for digital marketing actions. Sending notifications, newsletters, SMS or any other message to people who perceive them as intrusive is not very useful for your brand.
Limited length and concise messages
Push notifications are short messages, and the technical requirements of the different platforms are the first and main limitation to their length. In general, they consist of a title limited to about 40-60 characters and a message of about 120 characters in Windows and much shorter in Mac OS.
The following PushOwl table lists the push notification character limits for Chrome, Firefox, and Safari web browsers on different operating systems.
Source: PushOwl
✉ Direct messages with greater interaction
Compared to email marketing, push notifications netherlands telegram data are even more direct. Users are generally more selective about accepting them, but if they do, it will be because they have a relatively high level of interest in receiving news from your company.
Furthermore, in the case of mobile push notifications, their reception is usually linked to the download of the application, which demonstrates an interest in the brand.
According to data collected by Xtify , an IBM company, average open rates for push notifications range from 30% to 60%, while email marketing rates hover around 20% (25.85% for emails sent with Brevo in 2020).
Best practices for sending push notifications
Push notifications are a great way to communicate promotional or transactional messages to recipients in real time, if used correctly. Here are the most important best practices for developing push notification campaigns: