Persuasive content (comparison videos, use cases that will build trust),

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How to contents,
Content that helps them solve a specific problem (ebooks, whitepapers, infographics, podcasts, webinars)
And actionable CTAs such as demo, free trial account, temporary discounts that will speed up the potential customer's decision-making process.
Content such as this needs to be produced.

It is also very important to appear before these people with low search volume and high conversion rate keywords, which we call “long tail” . For example: instead of mentorship, with the keyword “measurable mentorship program for enterprises” we appear before the target audience who is looking for exactly this, and these keywords also have high conversion rates.

Content strategy should be designed not only for gaining new italy telegram phone numbers customers but also for increasing the satisfaction of existing customers and loyal customers. For this reason, the retention phase is also very important . At this stage, we use usage scenarios, tutorials, demos, webinars, podcasts and use cases on how to use your product better. We also create personalized content sharing scenarios based on past customer behavior, for example, with email marketing.

BURCIN:

Brand Awareness : As the name suggests, these are content studies that are carried out to create awareness. In fact, it is a communication model that is carried out so that the target persona group you have determined for your brand can notice and discover you. In this type of content, it is very valuable to be able to capture the interest and perception of your target audience or to make them say, “This brand, this product would be useful to me, let me take a look at this product, what is it?”