What is Motion Graphics?

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Before answering this question, it is necessary to clarify a common doubt that always arises when we think about Motion Graphics: what is the difference between it and animation?

Let's understand who's who in the "bread line": Animation is the entire field that includes moving images. It's like an umbrella that encompasses several different types of techniques and styles, and Motion Graphics is one of them. In short, Motion Graphics is a type of Animation.

Now that we understand that, let's get to what matters most:

What is Motion Graphics?
Motion Graphics is what gives movement to any graphic form, which would normally be static. It can be an object, a graph, text, or a graphic. Unlike animation itself, Motion Graphics does not necessarily have a narrative and does not need to make sense.

Do you remember Anitta's Bang! music video ? It's full cambodia phone number data of Motion Graphics, which made the production interesting and fun.



Why use Motion Graphics?
Motion Graphics conveys information in a visual and animated way, making it easier to understand and more attention-grabbing than simple numbers and texts thrown on a screen. It helps to make information or ideas clearer in just a few seconds. Do you know when you're going to enter your password in a login field? That blinking cursor indicating where you should type makes it easier to understand, right? That's Motion Graphics.

You can use motion graphics in your company's annual growth chart, where the bars showing the numbers appear on the screen through some special effect. Or in your website logo, which rotates as the page loads. Or in an infographic, where icons representing the data move.