4 digital marketing trends to keep an eye on
Posted: Sun Jan 05, 2025 6:18 am
Like many other areas of the market, digital marketing is constantly changing. New things are being launched all the time. New platforms are being created every day. New technologies are enabling incredible things all the time.
And you, as a company, need to keep an eye on these changes and prepare yourself so as not to miss out on good opportunities to reach new audiences, engage with your customers and increase sales.
We have selected the 4 main marketing trends that are not only the future, but the present!
Artificial intelligence
It might have seemed like something out of a science fiction movie a few years ago, but AI is already here and spreading rapidly everywhere.
An example of the use of artificial intelligence in digital marketing are chatboxes , those instant messaging boxes within websites where we can send a question or request and receive an immediate response.
Chatboxes use natural language processing technology that mimics a human being, providing quick and easy answers. Unlike an employee, chatboxes are available 24/7 and are a tool that many users prefer to call or email a company.
Video Marketing
We have already written dozens of articles here that show in detail how videos are a reality and will be increasingly present in people's daily lives, that is, directly impacting consumers.
Many companies have seen an increase in sales by including videos cameroon phone number data on their websites. People feel more confident about purchasing a product or service after seeing a video showing how it works, for example, rather than just text or images.
As there are many platforms for video consumption and each one has its own particularities, we wrote this text with tips on which formats are most appropriate for each one.
Influencers
Digital influencers are ordinary people who have gained followers on the internet by sharing some type of relevant and spontaneous content, whether in the area of personal finance, makeup or games. Because of their spontaneity and the close relationship they have created with their followers, influencers have gained the trust of their audience and have become major centers of consumer influence.
A girl who likes makeup tends to trust much more the recommendations of that girl she follows on social media who, like her, is passionate about beauty and knows the subject. After all, the girl is “just like us” and looks like her own friends.
In this post , we explain the subject in more detail and give tips on how to take advantage of this trend in your company's marketing!
And you, as a company, need to keep an eye on these changes and prepare yourself so as not to miss out on good opportunities to reach new audiences, engage with your customers and increase sales.
We have selected the 4 main marketing trends that are not only the future, but the present!
Artificial intelligence
It might have seemed like something out of a science fiction movie a few years ago, but AI is already here and spreading rapidly everywhere.
An example of the use of artificial intelligence in digital marketing are chatboxes , those instant messaging boxes within websites where we can send a question or request and receive an immediate response.
Chatboxes use natural language processing technology that mimics a human being, providing quick and easy answers. Unlike an employee, chatboxes are available 24/7 and are a tool that many users prefer to call or email a company.
Video Marketing
We have already written dozens of articles here that show in detail how videos are a reality and will be increasingly present in people's daily lives, that is, directly impacting consumers.
Many companies have seen an increase in sales by including videos cameroon phone number data on their websites. People feel more confident about purchasing a product or service after seeing a video showing how it works, for example, rather than just text or images.
As there are many platforms for video consumption and each one has its own particularities, we wrote this text with tips on which formats are most appropriate for each one.
Influencers
Digital influencers are ordinary people who have gained followers on the internet by sharing some type of relevant and spontaneous content, whether in the area of personal finance, makeup or games. Because of their spontaneity and the close relationship they have created with their followers, influencers have gained the trust of their audience and have become major centers of consumer influence.
A girl who likes makeup tends to trust much more the recommendations of that girl she follows on social media who, like her, is passionate about beauty and knows the subject. After all, the girl is “just like us” and looks like her own friends.
In this post , we explain the subject in more detail and give tips on how to take advantage of this trend in your company's marketing!