Social media has changed drastically over the past five years and yet so many B2B marketers seem to be stuck in the past when it comes to their social strategy. The evolution of social media is ever-changing, but there are several key trends that are here to stay.
The good news is, these features give social media the potential to be an extremely powerful tool for marketers - but only if you use them correctly. As social platforms continue to evolve, it’s crucial that B2B marketers evolve with them. This means adapting to a mobile-first audience, creating excellent video content, and utilizing social ads and AI tools to their full potential.
Artificial Intelligence and Machine Learning
Social users no longer see updates organically, they’re served specially dentist database curated content by an algorithm. As the user engages with the platform, the algorithm learns the user’s interests and the content curation becomes even more precise.
This means that it's more crucial than ever that you follow inbound content creation best niche content specific to the pain points and goals of your buyer personas will ensure that the algorithm will serve your content to the right audience, thus promoting quality lead generation.
The same goes for your social advertising efforts; the more specific the content, the more qualified your leads will be. If your ads are targeted towards your B2B buyer personas, the advertising automation will have an easier time serving your ads to the right users, and in return, you will receive highly qualified leads.
Sophisticated artificial intelligence and machine learning technologies are quickly setting the standard for marketing and advertising automation, with no signs of slowing down. It’s up to savvy B2B marketers to use these technologies to their fullest advantage.
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