Even if at the time of launching your MVP you don’t have a ton of content created

[Shakhawat]

Readability should be top of mind when designing your blog post template, and you want to ensure you’re allowing visitors to engage with the post content before being hit with marketing content. Then later on the page, there should be a dedicated zone to place CTAs that can help with conversions.

The blog listing template needs to provide users with the ability to browse content and filter it by area of interest.

Both of those pages should also include an easy way for visitors to subscribe to your content.

Ideally you should have one full conversion pathway on your MVP website when you launch that can guide visitors through the funnel. If all you can have for the launch of your MVP site is a BoFu offer and some ToFu and MoFu information on webpages, that’s also an okay place to start, but you should have some nurture structure.

Related to that, you also need to have CTAs placed throughout physician database your website beyond just a BoFu conversion point. If you don’t have downloadable offers yet for every funnel stage, these CTAs can be guiding to related ungated pages.

A content strategy

A website exists in order to house content, so if your content isn’t good, there’s no point in launching your MVP.

You need a content strategy focused on buyer persona pain points that has a singular voice and tone in order to create a cohesive experience for site visitors.

Brand cohesion

Even if you’re just launching a simple site, it still needs to feel on-brand and align with your other marketing materials.

Good design doesn’t need to be complex, so while an MVP website doesn’t need to have a ton of vector illustrations or motion graphics, it still should look polished and feel like it represents your company.

Responsiveness across browsers

Regardless of the size of a website or how sophisticated it is, being able to function across various browsers and devices is table stakes.

You need to take an intentional, mindful approach to responsive design so your website is optimized for any device or web browser a visitor may be using. You don’t want user experience to be negatively impacted by the technology someone is using to access your website.