On Instagram, brands are missing out on engagement in droves
Posted: Sun Jan 05, 2025 7:24 am
A few months ago, Instagram decided to clone Twitter's paid subscription and make its users pay to obtain the blue verification badge. In the eyes of some, the fact that the Meta subsidiary is embracing paid subscriptions is a real stab in the back to creators who, despite having been instrumental in the growth of Instagram, will now have to dig deep into their pockets not only to obtain the coveted blue verification "check" but also to enjoy greater visibility on this platform (which is what the social network promises with its new subscription system).
And beyond creators, brands could also be dominican republic phone number data tempted by Instagram's new paid subscription because their engagement rates are, after all, at rock bottom on this social network.
According to Rival IQ’s Social Media Industry Benchmark Report , brand engagement on Instagram is steadily on the decline (even though advertisers continue to post content on the platform with the same frequency).
Rival IQ's report, which examined the social media activity of 2,100 companies across 14 different industries, found that in 2022, the average engagement rate for brands on Instagram was just 0.47% (30% less than the previous year).
The interaction ratio on Meta's social network has, in fact, been in free fall since 2019 , when the average was much more robust: 1.22%.
Rival IQ’s research analyzed 841,000 Instagram posts and 2.3 billion interactions and sheds light on an uncomfortable truth for most brands that invest their efforts in social media: that the time and energy they spend on these platforms is not always closely correlated (as one might expect at first glance) with ROI.
And beyond creators, brands could also be dominican republic phone number data tempted by Instagram's new paid subscription because their engagement rates are, after all, at rock bottom on this social network.
According to Rival IQ’s Social Media Industry Benchmark Report , brand engagement on Instagram is steadily on the decline (even though advertisers continue to post content on the platform with the same frequency).
Rival IQ's report, which examined the social media activity of 2,100 companies across 14 different industries, found that in 2022, the average engagement rate for brands on Instagram was just 0.47% (30% less than the previous year).
The interaction ratio on Meta's social network has, in fact, been in free fall since 2019 , when the average was much more robust: 1.22%.
Rival IQ’s research analyzed 841,000 Instagram posts and 2.3 billion interactions and sheds light on an uncomfortable truth for most brands that invest their efforts in social media: that the time and energy they spend on these platforms is not always closely correlated (as one might expect at first glance) with ROI.