Add to that the fact that a professional receives an average of 70 emails per day, and you can see the importance of writing an impactful email subject line that will allow you to stand out from the crowd. Here are 6 surefire secrets to increase your open rate and the success of your email marketing campaigns: 1. Highlight benefits Products, services, whatever you offer, what catches the recipient's attention is the result and not the method to get there! Your recipient will only give you a few seconds of attention when receiving your email to decide whether to open it or not. Your goal is to succeed in attracting his attention! Intrigue him! Push him to know more!
How to achieve this? Ask yourself simple questions! How will your product or service make their daily life easier? What will your product or service solve in life or at the office? Example: Rather than “Discover our diet method” Prefer: “Eat healthily in 3 minutes flat” The benefits of your product are highlighted by the word “healthily” and the fact of indicating “3 minutes” demonstrates the speed of your method. Avoid long subject lines and words like "free" or "promotion" which are on the list of words considered spamwords. Also avoid capital letters or exclamation points. 2. Arouse emotion We all know the importance of our emotions in our decision-making. Show your recipient how you can improve their comfort of life or solve a problem in their life!
Don't hesitate to play on the heartstrings because if you manage to convey emotion, your email will have a much greater chance of being opened! Example: Rather than: “Cost-effective alarm!” Prefer: “Increase in burglaries: protect yourself” 3. Give numbers In any commercial offer, it is important to be precise! And who better than numbers can provide brazil phone number data you with this service? If you have the opportunity to rely on numbers, do not hesitate! This will have a completely different impact than a series of words that will not catch the eye... Using numbers will give you credibility compared to the 99 other emails your recipient receives during their day! Example: Rather than: “Save money on the purchase of a TV” Prefer: “100 euros reimbursed for the purchase of an HD TV” 4. Ask the right question Using the interrogative mode allows you to stimulate the curiosity of your recipient. It is an effective technique but riskier because if the question asked is not relevant, the email will not be read. However, with this type of subject, there is a good chance that your opening rate will increase.
It is therefore imperative to adapt your subject to your target. Example: Rather than: “Last minute promotions on stays!” Prefer: “What if you went on vacation at the last minute?” 5. Create a sense of urgency Putting a sense of urgency in the subject line of your email forces your recipient to review their priorities. Your goal: to make them impulsive. The fear of missing out on a good deal or an unmissable opportunity then becomes a formidable weapon. But be careful not to use this technique repeatedly at the risk of boring your recipient. Example: “ Last day to take advantage of 10% off your oil change.” 6. Give importance to your recipient Show your recipient that they are unique! They will feel valued and will feel like they are part of a privileged group. This way, you encourage them to open your email and, at the same time, you build loyalty by giving them a more prestigious status than other customers.
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