Set up KPIs and track results
Posted: Sun Jan 05, 2025 8:34 am
Personalize email content for individual contacts: This works in conjunction with a segmentation strategy. For example, you can add a section of recommended products based on the customer’s purchase history.
Write for your audience: Address your audience’s pain points and specific needs.
Write for the web: Make sure your text is scannable. Avoid too many words, keep sentences short, and use paragraphs or bullet points when appropriate.
Step 10: Set the best shipping times and create a shipping schedule
Define the best sending frequency for your audience, whether weekly, monthly or quarterly.
Once you promise a certain frequency, make sure you commit to this schedule. Otherwise, you risk losing trust in your brand.
Keep track of which particular day and time of day your emails get the most engagement and use it for future campaigns.
If you use Brevo, you can schedule your emails to be sent automatically at the best time based on previous analytics.
Set goals that will help you achieve your email marketing objectives.
The following is a list of what we consider to be the essential email metrics you should be tracking:
Bounce Rate: This is the percentage of emails that were not qatar telegram data delivered to the recipients' inbox. This could be due to a permanent error, such as an invalid address, or a temporary error, such as an email server going down.
Open Rate: This is the percentage of subscribers who opened your email.
Click-through rate: Refers to the proportion of users who click on links in relation to the number of emails sent.
Reactivity Rate: Analyzes the rate of people who have already opened your email and who end up clicking.
Unsubscribe Rate: This is the percentage of subscribers who opt out of receiving your marketing emails. You should investigate any sudden spike to see what went wrong.
Spam Complaint Rate: The percentage of subscribers who reported your email as spam.
Conversion Rate: The percentage of subscribers who opt out of receiving your marketing emails. You should investigate any sudden spike to see what went wrong.
A good email marketing tool will provide these metrics, one more reason why you should invest in one.
To set realistic KPIs for your email marketing plan, it’s good to know the average open and click rates for your industry. Use these as a benchmark to compare your performance over time.
Write for your audience: Address your audience’s pain points and specific needs.
Write for the web: Make sure your text is scannable. Avoid too many words, keep sentences short, and use paragraphs or bullet points when appropriate.
Step 10: Set the best shipping times and create a shipping schedule
Define the best sending frequency for your audience, whether weekly, monthly or quarterly.
Once you promise a certain frequency, make sure you commit to this schedule. Otherwise, you risk losing trust in your brand.
Keep track of which particular day and time of day your emails get the most engagement and use it for future campaigns.
If you use Brevo, you can schedule your emails to be sent automatically at the best time based on previous analytics.
Set goals that will help you achieve your email marketing objectives.
The following is a list of what we consider to be the essential email metrics you should be tracking:
Bounce Rate: This is the percentage of emails that were not qatar telegram data delivered to the recipients' inbox. This could be due to a permanent error, such as an invalid address, or a temporary error, such as an email server going down.
Open Rate: This is the percentage of subscribers who opened your email.
Click-through rate: Refers to the proportion of users who click on links in relation to the number of emails sent.
Reactivity Rate: Analyzes the rate of people who have already opened your email and who end up clicking.
Unsubscribe Rate: This is the percentage of subscribers who opt out of receiving your marketing emails. You should investigate any sudden spike to see what went wrong.
Spam Complaint Rate: The percentage of subscribers who reported your email as spam.
Conversion Rate: The percentage of subscribers who opt out of receiving your marketing emails. You should investigate any sudden spike to see what went wrong.
A good email marketing tool will provide these metrics, one more reason why you should invest in one.
To set realistic KPIs for your email marketing plan, it’s good to know the average open and click rates for your industry. Use these as a benchmark to compare your performance over time.