The constant evolution of trends in Digital Marketing requires professionals to be aware of the most effective strategies to boost their brands. In recent years, one trend has stood out and gained ground exponentially: short videos.
This type of content, usually produced for social media, has been the choice of many businesses to attract their target audience and stand out from the competition. Nowadays, people no longer want or have the time to consume long content, so the solution is to offer something quick and interesting that conveys the right message.
In this article, we share the reasons why you should incorporate this form of content into your marketing strategy, how to produce it, its relevant channels, and other important points so that you can enter the world of short videos and transform your digital presence. Stay tuned!
Why include short videos in your content marketing strategy?
Modern consumer behavior is marked by the search for fast and engaging information. Short videos are the answer to this demand, capturing the viewer's attention in seconds and providing an efficient consumption experience.
From TikTok, one of the first platforms to use this new content format, to Kwai, all social networks are using short videos to keep their audience increasingly engaged with their posts.
According to a survey conducted by the Locomotiva Institute for Kwai, the new generation has a different perception regarding the pace of content consumed. Many users use social networks to find videos that offer summaries of what they want to watch, but do not have the time or patience. Some examples of this are episodes of series, films, football matches, among others.
The fast-paced dynamics of these videos align perfectly with the era of instant information, making them an indispensable element in any digital marketing strategy.
Short videos: How can companies produce impactful content?
The digital age has brought the need to adapt quickly and efficiently to consumer dominican republic phone number data needs. In this scenario, short videos stand out as a powerful tool for companies to capture and maintain the attention of their target audience.
Brands need to be very creative and have concise strategies to use this content format and achieve increasingly positive results. In addition, it is important to know that producing short videos is more than just clicking the record button; it is the combination of several techniques that guarantee the success of the content.
Below, check out some actions that help companies produce impactful content:
Strategic planning: Before starting to produce short videos, strategic planning is essential. With alignment, the brand can gather the main information and practices that will contribute to the production of complete content.
Knowing the target audience: For a company to produce impactful content, it is important to identify its consumers. Some ways to do this are through data analysis , audience feedback and understanding demographic characteristics, thus making it possible to direct the production and distribution of content effectively.
Concise storytelling: Storytelling is an essential part of any engaging content, and in short videos, it becomes the main focus. This format has to develop a concise and impactful narrative that sparks immediate interest. To do this, the marketing strategy must identify the central message it wants to convey and structure it in a way that creates a memorable experience.
Engaging visuals: Viewers’ attention is captured not only by words, but also by images. In short videos, it is important to harmoniously combine elements such as graphics, high-quality images and a visual aesthetic that is aligned with the brand’s identity .
Agile editing: When producing short videos, agility in editing is necessary, as it is the piece that dictates the rhythm of the video, preventing the viewer from losing interest. Good content has smooth, clean editing that highlights key points, which ensures that the message is absorbed effectively by everyone.
Specialized tools and applications: Even companies with limited resources can venture into producing short videos with the help of the right tools and applications that enhance quality without compromising the budget. Among the most widely used platforms that facilitate content creation are InShot, Canva and Adobe Spark .
In addition to following these steps, there is another important step that the company needs to complete to achieve success in producing short videos: choosing the relevant channels.
Short videos: How to find the right channels for content production?
Choosing the right distribution channels is essential to the success of short video strategies. With a variety of platforms available, each offering unique opportunities for reach and engagement, the approach must be tailored to suit the characteristics of each.
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