Mobile, a superpower to engage your customers?
Posted: Sun Jan 05, 2025 8:58 am
You are convinced by the mobile first approach, so let's get down to business, and if we showed you how to transform mobile users into customers. Know that transforming the mobile user into a recurring customer is a real challenge that, with good practices, can be overcome despite the technical and behavioral constraints. The smartphone is a powerful loyalty tool, allowing us to "retain" those demanding users who have been so difficult to convince, if we use it well. First challenge: getting the mobile user to come back There are only 35% of returning visitors on mobile , while on computers, they are 50%.
The majority of mobile traffic on a site is therefore generated by new visitors, who are very likely to only make one stop (Content Square study) . The challenge is therefore to change habits in order to encourage existing customers to re-use a service rather than browsing the web at the risk of ending up with a competitor. Overall, this involves improving all the points mentioned in the article on prospecting via mobile, with UX in mind, so that the mobile user thinks that it is easier to return to the mobile site than to look elsewhere. Aim for Opt-in in Customer Relationships Regular and intelligent communication with customers is the key to loyalty. As with emailing, it is essential to obtain the consent of the mobile user (Opt-in) to ensure their attention, at the risk of being perceived as much too intrusive.
Asking for consent when creating the account or when placing the first order, or even setting up double Opt-in, are simple ways to achieve this. But opt-in doesn't mean spam: mobile loyalty involves sending useful messages. Delivery information, product availability in store, special event nearby... Communication with the customer must be practical, it follows cambodia phone number data exactly the logic of prospecting: making the mobile user's life easier, saving them time. Things must be simple. All the more so since communication with mobile users is multifaceted : text, video, image, link to a website, application notifications, not to mention e-mail. All these forms must be mastered to be consultable at the mobile user's pace.
Sending newsletters in responsive design seems particularly essential when smartphones are used 43% to consult e-mails. Mobile & Point of Sale complementarity The increasingly numerous interactions with physical points of sale are great examples of mobile loyalty. The latter encourages the mobile user to visit and creates proximity with the brand. The already classic click and collect system informs the customer by text message, the latter then only has to show up in store. Mobile "loyalty card" systems, which are credited at the checkout, also make it possible to bring back customers via an application on their smartphone.
The majority of mobile traffic on a site is therefore generated by new visitors, who are very likely to only make one stop (Content Square study) . The challenge is therefore to change habits in order to encourage existing customers to re-use a service rather than browsing the web at the risk of ending up with a competitor. Overall, this involves improving all the points mentioned in the article on prospecting via mobile, with UX in mind, so that the mobile user thinks that it is easier to return to the mobile site than to look elsewhere. Aim for Opt-in in Customer Relationships Regular and intelligent communication with customers is the key to loyalty. As with emailing, it is essential to obtain the consent of the mobile user (Opt-in) to ensure their attention, at the risk of being perceived as much too intrusive.
Asking for consent when creating the account or when placing the first order, or even setting up double Opt-in, are simple ways to achieve this. But opt-in doesn't mean spam: mobile loyalty involves sending useful messages. Delivery information, product availability in store, special event nearby... Communication with the customer must be practical, it follows cambodia phone number data exactly the logic of prospecting: making the mobile user's life easier, saving them time. Things must be simple. All the more so since communication with mobile users is multifaceted : text, video, image, link to a website, application notifications, not to mention e-mail. All these forms must be mastered to be consultable at the mobile user's pace.
Sending newsletters in responsive design seems particularly essential when smartphones are used 43% to consult e-mails. Mobile & Point of Sale complementarity The increasingly numerous interactions with physical points of sale are great examples of mobile loyalty. The latter encourages the mobile user to visit and creates proximity with the brand. The already classic click and collect system informs the customer by text message, the latter then only has to show up in store. Mobile "loyalty card" systems, which are credited at the checkout, also make it possible to bring back customers via an application on their smartphone.