You can outsource your advertising campaigns
Posted: Sun Jan 05, 2025 9:04 am
Google Ads, Facebook Ads, LinkedIn Ads or other campaigns…? Trust an expert.
Many agencies are experienced in creating and managing these types of campaigns.
We have been supporting you on these issues since 2013.
Outsourcing is a wise decision here if you don't want to throw your campaign budget out the window.
Too often I come across companies that waste thousands of dollars on sponsored campaigns on social networks and Google Ads.
Data analysis and conversion optimization is essential here to generate ROI with your online advertising campaigns.
If you only get visitors but no leads or customers, your campaigns will be worthless.
However, very often, companies keep this position internally to allocate a larger budget to their campaigns.
Since they don't have the best practices, their cost per click or acquisition cost is insane.
This is therefore a major strategic error.
We took over the Facebook Ads of one of our clients and divided its lead acquisition cost by 10 in 48 hours!
digital marketing to be outsourced under certain conditions
You can temporarily outsource your Marketing Automation
Marketing Automation software is complex to configure and must be regularly updated.
We have been supporting our clients in the implementation and management of italy email list Marketing Automation software since 2015 .
We tried different options.
We tried to train the teams while ensuring the first configuration of the tool.
We tried to leave the hand to the customer while training him.
Both of these options are not optimal.
What we do now without exception is to first configure the marketing automation tool to quickly get ROI from it, then train your team while ensuring the management of the tool.
After that, we will gradually leave it up to you.
Marketing automation is shaking up the daily lives of marketing and sales departments.
It is a business project, the main building block of marketing and commercial digitalization.
Support and change management are key.
Outsourcing your marketing automation to an experienced agency is, in my opinion, essential.
Let's talk about it face to face:
You can outsource your content creation under certain conditions
Content creation is the most commonly outsourced position by companies.
The reason is simple and twofold.
Writing blog posts or creating premium content takes time, a lot of time.
Content creation is also not the most exciting part of marketing.
There is a third reason for this: content creation cannot be improvised, it is very technical.
All this means that companies are happy to outsource their content creation.
But it is a mistake to outsource it without conditions.
To outsource content creation cost-effectively, you must:
Have a detailed editorial strategy adapted to your Personas ;
Outsource only part of your content creation;
The 1st point will allow you to be able to outsource your content creation to any competent web editor.
Without this, you will need to call on an agency with sufficient experience to make quality editorial recommendations.
And that's not something you see every day
For the 2nd point , I am convinced that you should only outsource the Awareness and Consideration contents of the diagram below:
Buyer journey: the length of the sales cycle - Inbound Marketing
Firstly, because the objectivity of an external partner will be beneficial to you in reaching the majority of your target audience that is not mature.
Then because the Decision content, the one that talks about you, can in my opinion only be written by you and you alone.
From experience, we no longer accept content from clients who do not have a documented editorial strategy.
In this case, we include an additional line in our offer including the work of the Personas and the creation of this editorial strategy.
Otherwise, we're heading for a wall. Every time.
For what ?
Because we don't have all the elements to publish content in a structured manner and then sufficiently contextualized to retain the attention of your target.
Many agencies are experienced in creating and managing these types of campaigns.
We have been supporting you on these issues since 2013.
Outsourcing is a wise decision here if you don't want to throw your campaign budget out the window.
Too often I come across companies that waste thousands of dollars on sponsored campaigns on social networks and Google Ads.
Data analysis and conversion optimization is essential here to generate ROI with your online advertising campaigns.
If you only get visitors but no leads or customers, your campaigns will be worthless.
However, very often, companies keep this position internally to allocate a larger budget to their campaigns.
Since they don't have the best practices, their cost per click or acquisition cost is insane.
This is therefore a major strategic error.
We took over the Facebook Ads of one of our clients and divided its lead acquisition cost by 10 in 48 hours!
digital marketing to be outsourced under certain conditions
You can temporarily outsource your Marketing Automation
Marketing Automation software is complex to configure and must be regularly updated.
We have been supporting our clients in the implementation and management of italy email list Marketing Automation software since 2015 .
We tried different options.
We tried to train the teams while ensuring the first configuration of the tool.
We tried to leave the hand to the customer while training him.
Both of these options are not optimal.
What we do now without exception is to first configure the marketing automation tool to quickly get ROI from it, then train your team while ensuring the management of the tool.
After that, we will gradually leave it up to you.
Marketing automation is shaking up the daily lives of marketing and sales departments.
It is a business project, the main building block of marketing and commercial digitalization.
Support and change management are key.
Outsourcing your marketing automation to an experienced agency is, in my opinion, essential.
Let's talk about it face to face:
You can outsource your content creation under certain conditions
Content creation is the most commonly outsourced position by companies.
The reason is simple and twofold.
Writing blog posts or creating premium content takes time, a lot of time.
Content creation is also not the most exciting part of marketing.
There is a third reason for this: content creation cannot be improvised, it is very technical.
All this means that companies are happy to outsource their content creation.
But it is a mistake to outsource it without conditions.
To outsource content creation cost-effectively, you must:
Have a detailed editorial strategy adapted to your Personas ;
Outsource only part of your content creation;
The 1st point will allow you to be able to outsource your content creation to any competent web editor.
Without this, you will need to call on an agency with sufficient experience to make quality editorial recommendations.
And that's not something you see every day
For the 2nd point , I am convinced that you should only outsource the Awareness and Consideration contents of the diagram below:
Buyer journey: the length of the sales cycle - Inbound Marketing
Firstly, because the objectivity of an external partner will be beneficial to you in reaching the majority of your target audience that is not mature.
Then because the Decision content, the one that talks about you, can in my opinion only be written by you and you alone.
From experience, we no longer accept content from clients who do not have a documented editorial strategy.
In this case, we include an additional line in our offer including the work of the Personas and the creation of this editorial strategy.
Otherwise, we're heading for a wall. Every time.
For what ?
Because we don't have all the elements to publish content in a structured manner and then sufficiently contextualized to retain the attention of your target.