Is your message convincing enough?
Posted: Sun Jan 05, 2025 9:13 am
Esendex research found that 65% of French consumers surveyed receive SMS messages from businesses every day. With an SMS open rate of 98%, whether or not your customers will open your messages shouldn’t be a big concern. Instead, you should focus on how your message can stand out and generate interest. In addition to proofreading for typos, spelling, and grammar mistakes, prioritize content that provides real value to your customers. Proofread your message with the following in mind: Relevance. Is this a topic that your customers would be interested in? Simplicity. Are your messages easy to read and understand? adequacy. Is your message appropriate for your audience?
Uniqueness. From tone to branding to personalization, what sets your message apart from others? You only have 160 characters, so make good use of them! Here are some additional tips for creating an impactful professional SMS campaign . 4. Is your call to action clear enough? In most cases, the SMS messages you send to your cameroon phone number data customers are intended to redirect them to a site or page on your website. Due to the length of these types of messages, consumers tend to read them in one glance. You only have a few seconds to grab their attention and convince them to click on the link. It is essential to make SMS campaigns whose messages include a well-defined call-to-action (CTA).
This must be easily identifiable and clearly indicate what your target must do to obtain the product or service offered. 5. Have you tested the message? It’s important to do a test before sending your message to your customers. To do this, send the SMS to your own phone or your colleagues’ phone and view it on as many different devices as possible (Apple, Android, etc.). This will allow you to preview your message and test the links to make sure everything is in order. This is also the time to check that all redirect pages are configured correctly for mobile. 6. Have you paid attention to the legislation in force? It is essential to ensure that your SMS campaign complies with all applicable regulations, including the GDPR (General Data Protection Regulation). You are required to have an opt-in customer file.
That is, you must obtain explicit consent from recipients before sending your messages. Additionally, each message should include an easily identifiable unsubscribe option, such as STOP SMS, so recipients can quickly unsubscribe from your mailing list if they wish. It is also prohibited to send commercial SMS messages between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays. What to do after sending your SMS campaign? What happens after you send an SMS is just as important, if not more so, than the steps that preceded it. Once your SMS campaign is launched, you need to track and analyze the results. This data will form the basis of your future campaigns and help you continually improve. You can also follow up with customers who responded or clicked on a link. Don’t forget about these individuals! You have the option to send them another SMS campaign or reach out to them individually to see how you can help them.
Uniqueness. From tone to branding to personalization, what sets your message apart from others? You only have 160 characters, so make good use of them! Here are some additional tips for creating an impactful professional SMS campaign . 4. Is your call to action clear enough? In most cases, the SMS messages you send to your cameroon phone number data customers are intended to redirect them to a site or page on your website. Due to the length of these types of messages, consumers tend to read them in one glance. You only have a few seconds to grab their attention and convince them to click on the link. It is essential to make SMS campaigns whose messages include a well-defined call-to-action (CTA).
This must be easily identifiable and clearly indicate what your target must do to obtain the product or service offered. 5. Have you tested the message? It’s important to do a test before sending your message to your customers. To do this, send the SMS to your own phone or your colleagues’ phone and view it on as many different devices as possible (Apple, Android, etc.). This will allow you to preview your message and test the links to make sure everything is in order. This is also the time to check that all redirect pages are configured correctly for mobile. 6. Have you paid attention to the legislation in force? It is essential to ensure that your SMS campaign complies with all applicable regulations, including the GDPR (General Data Protection Regulation). You are required to have an opt-in customer file.
That is, you must obtain explicit consent from recipients before sending your messages. Additionally, each message should include an easily identifiable unsubscribe option, such as STOP SMS, so recipients can quickly unsubscribe from your mailing list if they wish. It is also prohibited to send commercial SMS messages between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays. What to do after sending your SMS campaign? What happens after you send an SMS is just as important, if not more so, than the steps that preceded it. Once your SMS campaign is launched, you need to track and analyze the results. This data will form the basis of your future campaigns and help you continually improve. You can also follow up with customers who responded or clicked on a link. Don’t forget about these individuals! You have the option to send them another SMS campaign or reach out to them individually to see how you can help them.