Orientation settings in the Position Tracking tool
Posted: Sun Jan 05, 2025 9:21 am
Mastering SEO on Bing
Now that you know the basics of Bing, let's look at specific ways to maximize your organic visibility in the search engine (without hurting your Google SEO).
Use relevant keywords
Given Bing's emphasis on exact match keywords, make sure your content and other on-page SEO elements (titles, headings, meta descriptions) contain your target phrases.
Of course, keyword integration should never come at the expense of readability. They should look natural and flow seamlessly with the surrounding content.
Our Keyword Magic Tool makes it easy to research entire search markets and discover new keyword opportunities.
The tool generates countless keyword suggestions based on your seed term and includes useful keyword metrics like Intent, Total Volume, and Average Difficulty.
"Intent", "Volume" and "KD%" columns highlighted in a keyword table in Keyword Magic Tool
Once you’ve chosen your keywords and implemented them into your site and content, use the Position Tracker tool to see how your site ranks in Bing SERPs and AI-generated results.
Just go to Position Tracking and set Bing as your search engine when setting up your campaign .
Orientation settings in the Position Tracking tool
Once the tool starts collecting data, you can track your visibility and rankings from reports.
Track search visibility over time
with the Position Tracking Tool
Try it for free →
ADS illustration
Prioritize quality content
We have seen how Bing favors fresh, original content that satisfies search intent. In this sense, it is no different from Google.
Your content should be well-written, logically structured, and offer the reader as much value as possible. Filler articles and rehashes don't cut it.
Add relevant and engaging media to belgium phone number database your pages whenever it makes sense. Adding alt text to your images (a short description of the image) and captions to your videos improves accessibility and makes it easier for Bing to accurately interpret your content.
Boost social signals
Increasing your social media presence and encouraging your audience to engage and share your content could improve your rankings in Bing searches.
Advice
The Social Poster tool allows you to quickly and easily schedule posts on different channels, such as Instagram, Facebook and Twitter.
Now that you know the basics of Bing, let's look at specific ways to maximize your organic visibility in the search engine (without hurting your Google SEO).
Use relevant keywords
Given Bing's emphasis on exact match keywords, make sure your content and other on-page SEO elements (titles, headings, meta descriptions) contain your target phrases.
Of course, keyword integration should never come at the expense of readability. They should look natural and flow seamlessly with the surrounding content.
Our Keyword Magic Tool makes it easy to research entire search markets and discover new keyword opportunities.
The tool generates countless keyword suggestions based on your seed term and includes useful keyword metrics like Intent, Total Volume, and Average Difficulty.
"Intent", "Volume" and "KD%" columns highlighted in a keyword table in Keyword Magic Tool
Once you’ve chosen your keywords and implemented them into your site and content, use the Position Tracker tool to see how your site ranks in Bing SERPs and AI-generated results.
Just go to Position Tracking and set Bing as your search engine when setting up your campaign .
Orientation settings in the Position Tracking tool
Once the tool starts collecting data, you can track your visibility and rankings from reports.
Track search visibility over time
with the Position Tracking Tool
Try it for free →
ADS illustration
Prioritize quality content
We have seen how Bing favors fresh, original content that satisfies search intent. In this sense, it is no different from Google.
Your content should be well-written, logically structured, and offer the reader as much value as possible. Filler articles and rehashes don't cut it.
Add relevant and engaging media to belgium phone number database your pages whenever it makes sense. Adding alt text to your images (a short description of the image) and captions to your videos improves accessibility and makes it easier for Bing to accurately interpret your content.
Boost social signals
Increasing your social media presence and encouraging your audience to engage and share your content could improve your rankings in Bing searches.
Advice
The Social Poster tool allows you to quickly and easily schedule posts on different channels, such as Instagram, Facebook and Twitter.