how to boost the customer experience?

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Thanks to new data analysis technologies, hyperpersonalization is increasingly used by brands today. The goal? To communicate with each consumer with personalized and contextual messages. This makes it possible to make the recipient a unique individual in order to convert them. Here is everything you need to know about hyperpersonalization , sometimes spelled hyper-personalization . What is hyper-personalization? Thanks to new data analysis technologies, hyperpersonalization is increasingly used by brands today. The goal? To communicate with each consumer with personalized and contextual messages. This makes it possible to make the recipient a unique individual in order to convert them. Here is everything you need to know about hyperpersonalization , sometimes spelled hyper-personalization .

With the rise of big data, creating a hyper-personalized customer experience is now possible and easier than ever! Indeed, hyper-personalization or personalized marketing is a form of personalization that uses all the data collected on customers in real time , as well as artificial intelligence (AI), including machine learning . It is a way to provide tailor-made products, experiences and services, adapted to the needs and expectations of each customer.

One of the pioneers of hyper-personalization is Amazon, which offered its product suggestions based on customers' tastes and preferences. By analyzing this multitude of data, companies can now precisely identify customers' needs and expectations and adapt all their actions to meet them. Thus, marketing that was once product-centric is now customer-centric. Hyper -personalization can allow companies, particularly those in the e-commerce sector, to create unique products, send canada phone number data personalized offer recommendations via marketing SMS . It is also a way to launch targeted advertising campaigns that perfectly meet the needs of each prospect. Why implement a hyperpersonalization marketing strategy? Many consumers are more likely to purchase from a company or brand that offers hyper-personalized services and takes their individual preferences into account. In the Internet age, and regardless of the market, competition is increasingly fierce and savvy customers are increasingly demanding of brands.

Faced with the multitude of choices available to them, consumers do not hesitate to turn to the competition at the first sign of dissatisfaction. In this complex and uncertain environment, brands must therefore adapt and take into account customer requirements if they wish to remain competitive. To survive and retain their customers in the long term, companies therefore have every interest in placing the consumer at the center of all their marketing initiatives. By acting and thinking in this way, they sustainably increase customer satisfaction and ultimately customer loyalty .