Influencer Marketing: How to use this strategy in your company?

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Influencer Marketing is used to increase authority and create organic communication with the audience.

Influencer Marketing is everywhere on social media. You’ve probably come across some content creator posting ads. This, in a more general sense, is Influencer Marketing.

With Instagram and Tik Tok on the rise, companies are looking for people who can promote their products to their followers and thus increase the profitability of their brands.

According to a survey published by Veja Magazine , Brazil is the second country that follows the most digital influencers, around 44.3% of users on social media watch content from well-known people.

This shows that Influencer Marketing is a powerful strategy for companies and that it is increasingly being used in their planning.

In this article, you will learn more about this marketing path and how to use it in your company. Stay tuned!

What is Influencer Marketing?
Influencer marketing is a strategy used by companies to communicate organically with the public.

In this way, communication is mediated by people known on the internet or content creators, such as influencers.

These people are hired and are responsible for promoting the products and directing their audience, usually hundreds of followers, to buy from the company. In addition, they help people believe in the business's message.

The strategy is based on the trust and engagement of these influencers, thus being a way of transmitting the company's message directly to the public, strengthening the bond between everyone and increasing the company's authority.

Influencer marketing can be used to build a company's identity , increase sales, improve communication and reach target audiences.

For this strategy to have a positive result, it is necessary to carry out detailed research on the company and the influencer, which includes the profile of the person and their followers, the communication channel and other details.

Types of Influencer Marketing
In influencer marketing, there are two types of contracts with influencers: paid media and earned media. Learn more about these formats:

Paid media

In paid media, the digital influencer receives payment to take action and promote the company's products and services.

Here, it is necessary that both parties are on the same page, that they are in the same positioning. In this case, the advertising will only be published with the approval of the contractor.

Media earned

In earned media, the content creator is involved in a partnership with the company, without remuneration.

Most of the time, he is invited to events or receives products to promote the brand on his social networks.

Now that you know what Influencer Marketing is and the types that estonia phone number data exist, discover how to use this strategy in your company.

How to use strategy in the company?
As seen, influencer marketing is a great strategy to simultaneously promote your brand and create a connection with your audience.

And there are also influencers from different areas: fashion, cooking, makeup, games and so on.

The important thing to use this strategy is to find the influencer that is aligned with the company's objective, audience and budget.

It is also not necessary to invest millions of reais in a well-designed strategy . All you need is a well-defined plan and the conversation between the company and the influencer must be transparent and direct.

If your company is thinking about adopting influencer marketing strategies, learn about the five main steps to ensure success in your actions:

Defining objectives – The company needs to define the campaign objectives and target audience;

Knowledge about influencers – With the help of bots and software, the marketing team can select the best influencers based on the number of followers and directions;

Choosing the ideal influencers – At this stage, after filtering, it is possible to choose the influencers that are most suitable for the strategy outlined by the company. Here, the concept of the three Rs is used: Relevance; Reach and Resonance;

Defining the message – At this stage, the message that the company wants to convey is shared with the influencer, but without interfering in the way the contractor will do it;

Measuring results and engagement rate – In the last step, it is necessary to analyze the results obtained throughout the strategy and see if they are in line with what was established at the beginning. In addition to obtaining all the engagement information.