When to send Mother’s Day marketing SMS? Many French people start their gift search several weeks in advance. We strongly recommend that you reach out to your customers early in their search to find the perfect gift. By being proactive, you put all the chances on your side to increase your sales. However, some people leave it to the last minute to find the rare gem. It is also noted that products such as flowers, chocolates or pastries are often favored and therefore purchased at the last moment. Be prepared to meet this demand. Sending your SMS at the right time to your customers and prospects who are waiting for the perfect moment to buy their gift is a way to achieve a record conversion rate. The ideal timing obviously depends on your industry, but generally speaking, it is recommended to start your campaign 15 days in advance.
You can then send a second mailing a few days before Mother's Day. How to arouse the recipient's interest? Mother's Day is an occasion not to be missed, just like Black Friday, Father's Day or Valentine's Day. To make your SMS campaign a success , it is essential to take into account the logic of urgency that characterizes this type of event. Mother's Day is often synonymous with last-minute gift shopping. That's why this event is a golden opportunity to offer exclusive and temporary offers to encourage your customers to act quickly.
This type of celebration therefore requires fast and effective communication. SMS then appears to be the ideal channel to reach your target and achieve your objectives. Many people lack ideas to please their mother. Your Mother's Day marketing SMS can inspire them by suggesting suitable gifts. Highlight the exclusivity of your offers to generate cayman islands phone number data interest. Don't hesitate to play with FOMO (Fear of Missing Out), in other words, the fear of missing out on something, because the notion of timing is very important here. What SMS to send for Mother’s Day? Your SMS marketing can give latecomers last-minute ideas. It is also a way to share suggestions with the most indecisive people. The text message then appears as a way to highlight your products or services that make perfect gifts for Mother's Day . Offer an attractive promotional offer that presents a real advantage for your target audience. Free delivery, progressive discount, promo code, discount day...
There are many options available to you to arouse the recipient's interest and encourage action on their part. Here are some examples of commercial SMS : Mother's Day [YEAR]: Buy a handbag and get a matching purse for free! Offer valid until [DAY]. Happy Mother's Day! Treat your mom! Enjoy 20% off all jewelry today only. Use code MAMANS in store or online. Your Mother deserves the best! Give her a personalized bouquet with her favorite flowers. Free delivery. How to build customer loyalty? Mother’s Day is the perfect opportunity to show your customers that you are there for them. What if you reconnected with your most loyal customers and followed up with your “cold” contacts?
To attract attention, nothing beats rich SMS. It allows you to add a redirection link to your blog article that lists gift ideas for Mother's Day or to a landing page. The latter can highlight your different offers adapted to the occasion. In other words, this type of text message gives you the opportunity to provide additional information to the recipient. SMS can also be used in a drive-to-web strategy (generate traffic to your website) or in a drive-to-store strategy (generate traffic to your store). Learn how to implement a drive-to-store technique for your business.
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