What are multi-channel funnels?
Posted: Sun Jan 05, 2025 9:59 am
In terms of SEO and Content Marketing (which are so closely linked today) this is a point where we can improve.
How can this be achieved? For example, by introducing javascript codes that indicate that a visit is no longer considered a bounce after a certain number of seconds.
We must always take into account our type of site and the objectives we have.
It is not about considering that it is not a bounce after 2 seconds and boasting about it, but why not do so when the visit has been on the website for a minute and a half, for example?
Example of SEO traffic quality on the web
Something I personally always like to say when evaluating guatemala mobile phone numbers database and measuring web traffic is that weak user engagement doesn't always mean poor quality traffic.
Having clarified this, I also want to say that commitment cannot be understood as a guarantee of high conversion.
Let's suppose that we are a company that monitors actions on social networks , and we analyze the time on the page.
Now let's imagine that the tool starts to become popular and as a result, many Community Managers start using it, spending a lot of their time on the web to measure and analyze the results.
Google Analytics will report a strong user participation on the website, as well as high traffic, but since the users who visit our website are Community Managers and not really our potential clients, the tool will not help us much to get them, even if the traffic is organic and high.
That is why, when we stop to analyze traffic, we have to do so by first identifying who we consider to be a profitable user, meaning that person who leads to conversions and/or transactions.
In this sense, user engagement will be profitable if it is positively correlated with conversions, that is, as engagement increases or decreases there is a corresponding increase or decrease in conversions.
A negative example of this is when average visit duration increases but over time, conversion rate decreases.
Given all this, it is clear that engagement metrics such as bounce rate, average time spent or pages per visit can never effectively measure the profitable engagement of users who arrive organically.
How can this be achieved? For example, by introducing javascript codes that indicate that a visit is no longer considered a bounce after a certain number of seconds.
We must always take into account our type of site and the objectives we have.
It is not about considering that it is not a bounce after 2 seconds and boasting about it, but why not do so when the visit has been on the website for a minute and a half, for example?
Example of SEO traffic quality on the web
Something I personally always like to say when evaluating guatemala mobile phone numbers database and measuring web traffic is that weak user engagement doesn't always mean poor quality traffic.
Having clarified this, I also want to say that commitment cannot be understood as a guarantee of high conversion.
Let's suppose that we are a company that monitors actions on social networks , and we analyze the time on the page.
Now let's imagine that the tool starts to become popular and as a result, many Community Managers start using it, spending a lot of their time on the web to measure and analyze the results.
Google Analytics will report a strong user participation on the website, as well as high traffic, but since the users who visit our website are Community Managers and not really our potential clients, the tool will not help us much to get them, even if the traffic is organic and high.
That is why, when we stop to analyze traffic, we have to do so by first identifying who we consider to be a profitable user, meaning that person who leads to conversions and/or transactions.
In this sense, user engagement will be profitable if it is positively correlated with conversions, that is, as engagement increases or decreases there is a corresponding increase or decrease in conversions.
A negative example of this is when average visit duration increases but over time, conversion rate decreases.
Given all this, it is clear that engagement metrics such as bounce rate, average time spent or pages per visit can never effectively measure the profitable engagement of users who arrive organically.