GA4 will filter the report to show only organic keywords that contain your brand name.
Optimizing for Branded Search Traffic
After you identify your branded keywords, use these nine tips to increase the search traffic you get from them.
1. Audit and improve your current pages
Implementing on-page SEO improvements can help your pages rank better for your branded keywords.
:
Include your branded keywords in your page title tags and headers
Make sure the content on your pages is relevant to your target brand keyword
Check that your data is up to date
And if you're not sure which aspects of your pages need work, Semrush's On Page SEO Checker tool can help.
This tool analyzes how your pages rank for your target keywords compared to your competitors' top 10 positions in the SERPs. It then offers suggestions to improve your pages and outrank the competition.
Open the On-Page SEO Checker and type your domain into it. Then click on “ Get Ideas ”.
" entered into the On Page SEO Checker search bar
Choose your destination location and click " Continue ".
"Select target location" popup in On-Page SEO Checker
Next, provide the tool with the web pages you want to improve. Options here include importing your pages automatically, manually, or through an integration with Google Search Console.
If you want to specifically optimize pages that aren't ranking well for your brand's keywords, click " Organic Research ."
Click on " Advanced Filters " and configure them:
Your favorite country database
The minimum and maximum range for page positions. Leave the minimum position at "11" to find pages that are not in the top 10 of the SERPs.
The number of keywords to retrieve
Your branded keyword in the "Keywords it contains" field.
Then click on " + Add ".
Applying "Advanced Filters" in the "Add Pages bosnia and herzegovina phone number database to Optimize" configuration step in the On-Page SEO Checker
Finally, click on " Collect Ideas ".
"Add Pages to Optimize" window with the "Collect Ideas" button highlighted at the bottom
You'll see a report listing the top pages worth optimizing at the bottom. Click the " #ideas " button next to any page to get suggestions for optimizing it.
"Add pages to optimize" screen in the On-Page SEO Checker
For the page
Provide a more relevant meta description
Use target keywords in the H1 tag of the page
Getting backlinks from certain domains
You can then act on the tool's suggestions for your pages.
Check for keyword stuffing and more
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