User Experience: Tips for your agency to deliver the best work
Posted: Sun Jan 05, 2025 10:12 am
Having a digital marketing agency , or even working in one as a manager or salesperson, for example, requires some very specific initiatives from anyone. And one of them is learning about user experience and, mainly, how to offer the best work in this regard.
And now, it's your turn to learn!
Continue reading this content until the end and discover how to make your agency a true reference when it comes to the experience that users of your clients' websites have.
What is User Experience
The first step, within this entire context, could be none other than understanding what the user experience actually is.
In fact: it’s an almost self-explanatory term, isn’t it?
However, it is important to keep in mind that, in the digital universe, it refers more specifically to the experience a person has when visiting a website and browsing its pages .
How important is user experience within a digital business?
Initially, especially when it comes to simpler websites, it is not difficult to find agencies and clients who believe that focusing on user experience is of little importance. After all, theoretically, as long as the website in question has some important information, it is enough.
And this thinking couldn't be more wrong!
The importance of paying attention to the user experience lies in the fact that the more satisfactory this experience is, the more time there will be spent browsing, which inevitably represents greater chances of obtaining new leads and new sales .
But, of course: there are some tips that must be followed to obtain such a result, and they will be covered in the following topic.
Tips on how to focus on user experience on your clients' websites
As you can see from the paragraphs above, the agency that decides to create its clients' websites with a focus on user experience can enjoy several benefits.
It provides more credibility, for example, as it effectively helps them earn more. And, of course, it has a greater chance of getting new clients, especially through referrals.
But it is only possible to reach this level of professionalism by working on this experience in the correct way, following tips such as those below:
Tip 1: Create responsive websites
People still use computers a lot to access websites that interest them, but they are also increasingly doing so via their cell phones. And the expectation, of course, is to be able to have good navigation on these two devices, and on others that they decide to use, such as tablets.
Therefore, one of the main tips to follow is to create websites that are georgia phone number data fully responsive, so that their content adapts correctly to any type of screen.
Tip 2: Work the images very well
This work, specifically, is mainly linked to the size that each image should have, considering that the larger this size is, the more it will hinder the loading time of the pages.
By the way: pay attention to this especially if your marketing agency has e-commerce clients, who require dozens of images on their websites.
After all, the idea is that users don't have to wait seconds and seconds until they can view a product, for example, right?
Tip 3: Make navigation really simple
Another tip that deserves a lot of attention is the tip to help the user get exactly where they want to go, which can be done by providing specific buttons on the home page and other pages.
These buttons allow people to contact you via WhatsApp or fill out a form requesting a quote immediately, if they wish, instead of having to look through page after page looking for what they are looking for.
In other words: don’t “force” the user to see information they don’t want (no matter how useful you or your client thinks it is), and don’t create mazes within the site. Instead, simply give the user the freedom to browse through everything or simply click a button and get what they need, without any fuss and in the most intuitive way possible.
Outsource this service with Terceirizando Web
The tips above are just a few examples of what a digital marketing agency that truly values its clients’ results should do when creating their respective websites. And, as you can see, they are not “out of this world” at all, right?
It is all completely possible to achieve.
However, anyone in the digital market knows that an agency often has to deal with numerous tasks simultaneously, which can end up compromising the quality of some deliveries.
And now, it's your turn to learn!
Continue reading this content until the end and discover how to make your agency a true reference when it comes to the experience that users of your clients' websites have.
What is User Experience
The first step, within this entire context, could be none other than understanding what the user experience actually is.
In fact: it’s an almost self-explanatory term, isn’t it?
However, it is important to keep in mind that, in the digital universe, it refers more specifically to the experience a person has when visiting a website and browsing its pages .
How important is user experience within a digital business?
Initially, especially when it comes to simpler websites, it is not difficult to find agencies and clients who believe that focusing on user experience is of little importance. After all, theoretically, as long as the website in question has some important information, it is enough.
And this thinking couldn't be more wrong!
The importance of paying attention to the user experience lies in the fact that the more satisfactory this experience is, the more time there will be spent browsing, which inevitably represents greater chances of obtaining new leads and new sales .
But, of course: there are some tips that must be followed to obtain such a result, and they will be covered in the following topic.
Tips on how to focus on user experience on your clients' websites
As you can see from the paragraphs above, the agency that decides to create its clients' websites with a focus on user experience can enjoy several benefits.
It provides more credibility, for example, as it effectively helps them earn more. And, of course, it has a greater chance of getting new clients, especially through referrals.
But it is only possible to reach this level of professionalism by working on this experience in the correct way, following tips such as those below:
Tip 1: Create responsive websites
People still use computers a lot to access websites that interest them, but they are also increasingly doing so via their cell phones. And the expectation, of course, is to be able to have good navigation on these two devices, and on others that they decide to use, such as tablets.
Therefore, one of the main tips to follow is to create websites that are georgia phone number data fully responsive, so that their content adapts correctly to any type of screen.
Tip 2: Work the images very well
This work, specifically, is mainly linked to the size that each image should have, considering that the larger this size is, the more it will hinder the loading time of the pages.
By the way: pay attention to this especially if your marketing agency has e-commerce clients, who require dozens of images on their websites.
After all, the idea is that users don't have to wait seconds and seconds until they can view a product, for example, right?
Tip 3: Make navigation really simple
Another tip that deserves a lot of attention is the tip to help the user get exactly where they want to go, which can be done by providing specific buttons on the home page and other pages.
These buttons allow people to contact you via WhatsApp or fill out a form requesting a quote immediately, if they wish, instead of having to look through page after page looking for what they are looking for.
In other words: don’t “force” the user to see information they don’t want (no matter how useful you or your client thinks it is), and don’t create mazes within the site. Instead, simply give the user the freedom to browse through everything or simply click a button and get what they need, without any fuss and in the most intuitive way possible.
Outsource this service with Terceirizando Web
The tips above are just a few examples of what a digital marketing agency that truly values its clients’ results should do when creating their respective websites. And, as you can see, they are not “out of this world” at all, right?
It is all completely possible to achieve.
However, anyone in the digital market knows that an agency often has to deal with numerous tasks simultaneously, which can end up compromising the quality of some deliveries.