But there are some limitations to conside
Posted: Sun Jan 05, 2025 10:16 am
A SERP comparing kale and spinach
Potential drawbacks of Google's AI Generative Search
There's no denying the appeal and potential of Google's AI search.
But there are some limitations to consider:
Geographical limitations
Google SGE is currently available in seven languages and over 120 countries . But it has not yet been launched in some regions such as Europe (as of December 2023).
Potential for inaccuracy
Google's new search is still in the early stages of development. And language models can sometimes "hallucinate" and produce incorrect information.
That's why Google SGE displays the warning: "Generative AI is experimental. Information quality may vary."
"Generative AI is experimental. The quality of information may vary."
This is especially important for Your Money or Your Life (TML ) topics .
YMYL topics are anything that could affect a person's brazil phone number database happiness, such as health, finances, and safety. And Google wants to avoid sharing inaccurate information for user safety reasons.
Suppose you're searching for medical information, such as "how to prevent heart disease."
Google SGE will display an additional disclaimer stating that the search result "does not constitute medical advice" and encourages users to consult with their medical provider.
Google the SGE disclaimer that says, "Your medical provider can advise you on what is best for your situation. This information does not constitute medical advice or diagnosis."
Less visibility for paid search
Google search advertising is a key revenue stream for many businesses, so Google will need to be careful to ensure that the EMS does not take that away from them.
That said, Google has begun experimenting with generative AI ads. And it's testing placements and formats that integrate well with search results.
Lack of transparency
Google's PaLM 2 is a closed model, meaning it doesn't reveal much about its decision-making process.
This lack of transparency clashes with users' desire to understand how AI reaches a particular conclusion.
How does Google SGE compare to other similar AI-based tools?
Google SGE vs. ChatGPT
OpenAI launched its AI-based chatbot called ChatGPT in November 2022 and reached 100 million users in two months .
At first glance, ChatGPT and Google seem to have the same goal: answering user queries.
But the two AI tools are different.
ChatGPT is more conversational and has been trained to mimic human language. It’s like talking to an expert or a virtual assistant. Which makes ChatGPT the best choice for more complex and collaborative tasks, like brainstorming to draft a blog post.
Potential drawbacks of Google's AI Generative Search
There's no denying the appeal and potential of Google's AI search.
But there are some limitations to consider:
Geographical limitations
Google SGE is currently available in seven languages and over 120 countries . But it has not yet been launched in some regions such as Europe (as of December 2023).
Potential for inaccuracy
Google's new search is still in the early stages of development. And language models can sometimes "hallucinate" and produce incorrect information.
That's why Google SGE displays the warning: "Generative AI is experimental. Information quality may vary."
"Generative AI is experimental. The quality of information may vary."
This is especially important for Your Money or Your Life (TML ) topics .
YMYL topics are anything that could affect a person's brazil phone number database happiness, such as health, finances, and safety. And Google wants to avoid sharing inaccurate information for user safety reasons.
Suppose you're searching for medical information, such as "how to prevent heart disease."
Google SGE will display an additional disclaimer stating that the search result "does not constitute medical advice" and encourages users to consult with their medical provider.
Google the SGE disclaimer that says, "Your medical provider can advise you on what is best for your situation. This information does not constitute medical advice or diagnosis."
Less visibility for paid search
Google search advertising is a key revenue stream for many businesses, so Google will need to be careful to ensure that the EMS does not take that away from them.
That said, Google has begun experimenting with generative AI ads. And it's testing placements and formats that integrate well with search results.
Lack of transparency
Google's PaLM 2 is a closed model, meaning it doesn't reveal much about its decision-making process.
This lack of transparency clashes with users' desire to understand how AI reaches a particular conclusion.
How does Google SGE compare to other similar AI-based tools?
Google SGE vs. ChatGPT
OpenAI launched its AI-based chatbot called ChatGPT in November 2022 and reached 100 million users in two months .
At first glance, ChatGPT and Google seem to have the same goal: answering user queries.
But the two AI tools are different.
ChatGPT is more conversational and has been trained to mimic human language. It’s like talking to an expert or a virtual assistant. Which makes ChatGPT the best choice for more complex and collaborative tasks, like brainstorming to draft a blog post.