Best for: Detailed SEO competitive analysis
Posted: Sun Jan 05, 2025 10:30 am
Semrush Website Preview on Visualping
The tool can be used to stay on top of competitor product updates, promotions, messaging, and changes to calls to action (CTAs) .
You can monitor an entire page or specific elements of the page.
There is also the option to set up email alerts to receive notifications as soon as changes occur.
What we like
The Visualping Chrome extension allows you to track pages across your browser for free.
15. iSpionage
Best for: Analyzing your competitors' PPC search campaigns
Free version available: Yes
Pricing: Starter ($59/month); Professional ($99/month); Advanced ($299/month); Enterprise (custom pricing)
iSpionage 's competitor marketing analysis bulgaria phone number database tools help you monitor your competitors' organic search rankings and paid search campaigns.
You can use iSpionage to track your keywords and access up to 24 months of historical search ranking data. You also have the option to compare your search positions to your competitors.
iSpionage Summary Panel
iSpionage can provide you with insight into your competitors' overall PPC strategies , allowing you to see the search terms they are bidding on and the conversion paths their users are taking.
The software can also show you the results of your competitors' A/B tests and allow you to set up email alerts to notify you of any changes your competitors make to their campaigns.
What we like
iSpionage's Keyword Effectiveness Index helps you find the most profitable keywords to bid on in your PPC search campaigns.
16. STAT
Free version available: No
Prices: From $720/month
STAT is an enterprise search analytics platform that can help you stay on top of your competitors' SEO strategy.
You can use it to identify your competition in the SERPs and track an unlimited number of competitors and keywords.
The software also allows you to chart brand exposure and compare it to the competition with the Share of Voice report and graph.
STAT Share of Voice Report and Chart
Image source: STAT
What we like
STAT allows you to set up custom alerts to notify you when your competitors' websites drop in rankings, lose backlinks, etc.
Use competitor monitoring tools to improve your marketing strategy
Gain an edge over your competition by leveraging competitor tracking tools to improve your marketing strategy.
Here are some ideas to get you started right now:
Address content gaps: Generate a list of all the keywords your competitors rank for but you don’t with Semrush’s Keyword Gap tool . Create a content plan to target these keywords with specific pieces of content.
Discover backlink opportunities: Use Semrush’s Backlink Gap tool to find domains that link to your competitors’ websites. Develop strategies to get backlinks from these domains to your website.
Improve your advertising campaigns: Use Semrush’s Advertising Research tool to gain insight into your competitors’ advertising campaigns. Use the insights to bid on more profitable keywords and improve your ads and landing pages.
Sign up for a free trial to get started today.
The tool can be used to stay on top of competitor product updates, promotions, messaging, and changes to calls to action (CTAs) .
You can monitor an entire page or specific elements of the page.
There is also the option to set up email alerts to receive notifications as soon as changes occur.
What we like
The Visualping Chrome extension allows you to track pages across your browser for free.
15. iSpionage
Best for: Analyzing your competitors' PPC search campaigns
Free version available: Yes
Pricing: Starter ($59/month); Professional ($99/month); Advanced ($299/month); Enterprise (custom pricing)
iSpionage 's competitor marketing analysis bulgaria phone number database tools help you monitor your competitors' organic search rankings and paid search campaigns.
You can use iSpionage to track your keywords and access up to 24 months of historical search ranking data. You also have the option to compare your search positions to your competitors.
iSpionage Summary Panel
iSpionage can provide you with insight into your competitors' overall PPC strategies , allowing you to see the search terms they are bidding on and the conversion paths their users are taking.
The software can also show you the results of your competitors' A/B tests and allow you to set up email alerts to notify you of any changes your competitors make to their campaigns.
What we like
iSpionage's Keyword Effectiveness Index helps you find the most profitable keywords to bid on in your PPC search campaigns.
16. STAT
Free version available: No
Prices: From $720/month
STAT is an enterprise search analytics platform that can help you stay on top of your competitors' SEO strategy.
You can use it to identify your competition in the SERPs and track an unlimited number of competitors and keywords.
The software also allows you to chart brand exposure and compare it to the competition with the Share of Voice report and graph.
STAT Share of Voice Report and Chart
Image source: STAT
What we like
STAT allows you to set up custom alerts to notify you when your competitors' websites drop in rankings, lose backlinks, etc.
Use competitor monitoring tools to improve your marketing strategy
Gain an edge over your competition by leveraging competitor tracking tools to improve your marketing strategy.
Here are some ideas to get you started right now:
Address content gaps: Generate a list of all the keywords your competitors rank for but you don’t with Semrush’s Keyword Gap tool . Create a content plan to target these keywords with specific pieces of content.
Discover backlink opportunities: Use Semrush’s Backlink Gap tool to find domains that link to your competitors’ websites. Develop strategies to get backlinks from these domains to your website.
Improve your advertising campaigns: Use Semrush’s Advertising Research tool to gain insight into your competitors’ advertising campaigns. Use the insights to bid on more profitable keywords and improve your ads and landing pages.
Sign up for a free trial to get started today.