7 Ways SLN Web Helps You Convert Leads into Customers

[tonmoypramanik]

1. We ask the right questions
Before engaging with a client, we make sure we are the perfect partner: we ask you all the necessary questions to determine if we can help you achieve your goals and how we can help you .

When I tell you that we ask you all the questions, we ask you all the questions, even the annoying ones. Sébastien, the "Commerce" part of SLN, is an expert at this .

The idea here is not to make you feel uncomfortable. Every business is different and the marketing strategy you put in place to achieve your goals should be unique .

To help you convert your leads into customers, we need to understand your market, panama email list your business, your issues and your goals.

We also need to know your internal workings, both marketing and sales.

This step should be reassuring for you as well as for us . The answers to all our questions allow us to validate that we are the right partner for you and that we will be able to convert your leads into customers.

This is why we generally start our collaborations with a 6-week Inbound Marketing Workshop which will allow us to define the perfect strategy together.

Listen to our Customer Case Podcast with TraceParts to learn more about:

2. We align Marketing and Sales
Sales prospecting is no longer just the business of salespeople . Marketing now plays a central role in generating leads and converting them into customers .

The evolution of buyer behavior and expectations requires this Marketing and Sales collaboration. They conduct the majority of their purchasing considerations alone and you must do everything possible to attract and retain their attention throughout the purchasing journey .

To convert a lead into a customer, that lead must be qualified and mature. But what is a qualified and mature lead?

Marketing and Sales must have a common vision of the ideal prospect and have complementary objectives to move in the same direction. Otherwise, beware of tensions!

Here we are working on writing an SLA – Service Level Agreement . The SLA is in some ways a charter of commitment between the Marketing and Sales departments.

To go further here, I encourage you to consult my article on Marketing and Sales alignment in which I present our method for writing an effective SLA .

3. We meet the expectations of the modern buyer
The modern B2B buyer expects more from you than just selling your offer . They have all the information they need at their fingertips to make their own purchasing decision.

The buyer expects you to guide them in their purchasing process and to show them that you are the best option to solve their problem and help them achieve their goals.

buyer journey: how to attract customers with inbound marketing
To convert your leads faster and more often, we define and implement an editorial strategy to offer your target audience high added-value content that answers all the questions they ask themselves during the purchasing journey illustrated above.

We thus enable you to position yourself as a visible and altruistic expert in your field of activity.

4. We bring your leads to maturity
If you're having trouble converting leads into customers, it may be because you're passing them on too early – see illustration below – to sales.

Aligning marketing and sales: a crucial issue
The buyer only agrees to contact a salesperson during the Decision phase of the purchasing journey seen previously. In other words, the buyer only accepts the solicitations of a salesperson once he is ready to buy .

However, 73% of the leads you generate are not ready to buy. Your leads still need to continue their thinking and gain maturity before being passed on to the sales department.

Here, we leverage Marketing Automation technology to send your leads – based on their level of qualification and maturity – high value-added content that gradually moves them forward in the purchasing journey.

We also set up an alert system so that your sales representatives are informed in real time as soon as a prospect has reached maturity.

Did you know that a mature prospect contacted within 5 minutes of interacting with your website or one of your communications is 1000 times more likely to be converted than a prospect contacted within 24 hours?

5. We make you more visible
To enable you to generate more leads and convert them into customers, we use all the levers at our disposal to make you visible on the Internet, throughout your target's purchasing journey.

First, we reference your website on the keywords used by the buyer during his reflection . As you know, to be visible on the Internet, you must position yourself on the first page on Google .

Then, we promote your brand and especially your content on social networks. We also monitor social networks to identify qualified leads.

The key here is to define the right social networks and distribute posts that meet the buyer's expectations.

6. We analyze the right KPIs
If our customers trust us, it is because we demonstrate to them every month that we bring them ROI.

Our customers find us nice, appreciate our commercial approach and our affection for pedagogy, but let's be honest, if the turnover was not there, their opinion would quickly change.

To ensure ROI for our clients, we analyze a whole series of indicators resulting from their objectives. We analyze in real time each of our actions but also each of the behaviors of their leads .

All we have to do then is show flexibility to optimize the strategy defined upstream as it goes along!

7. We help you over time
If you are looking for a service provider to set up a Digital Marketing campaign over a few days "and that's it", we are not the ones you should turn to.

We are good at long term.

Because we are convinced that digitalizing Marketing and commerce is a business project to be carried out over the long term.

Because we invest in our clients as if we were full-fledged employees.

Because we are frustrated when we see potential in you that we cannot exploit, due to lack of time and a too restricted scope.