How to Write a Good SMS Marketing Campaign
Posted: Mon Jan 06, 2025 4:35 am
SMS marketing can sometimes come across as spam, but when used correctly, it is by far the most effective means of mass communication, with open rates of 98% and response times of 90 seconds. So it’s essential to ensure that the message you send is relevant and useful to the recipient. How to write a good SMS marketing campaign? Here are our top 8 tips for writing SMS messages and ensuring the success of your campaigns. Be concise and brief The SMS is short and should be pleasant. With a limit of 160 characters, you must write your message in a concise but impactful way.
Try to avoid complex sentences and favor simple and easy to assimilate messages. Personalize your message Personalization is attention-grabbing, but that’s not all: studies have shown that consumers want it. In fact, 80% of consumers are more likely to buy from a company that offers them a personalized experience. Personalizing by adding a first name is the easiest way, but also think about other relevant data you could use. Consider incorporating a personal signature if it fits your brand or business.
To learn more about customization: Click here! Add a clear call to action SMS is great for grabbing attention, so make sure your call to action is clear and compelling. Make it clear to recipients what they uae telegram database should do next, and include a link to help them get there quickly! Quick tip: Don't forget to track your links to optimize your campaign in the future. Don't hesitate to create a sense of urgency With an average open rate of 98% , SMS is 4 times more likely to be opened than email, so don’t be afraid to use this to your advantage. The sense of urgency can prompt your recipient to take action. Consider using phrases like “don’t hesitate,” “offer is ending,” or “last chance” to encourage customers to take action in the heat of the moment. Link to mobile-friendly sites This may seem obvious, but you’d be surprised how easy it is to overlook! If your site isn’t mobile-friendly, consider creating mobile-friendly campaign pages so your customers have the best possible experience.
Proofread and revise your text As with any campaign, there are bound to be mistakes, so ask a few people to read your messages to check for accuracy and clarity. Avoid using abbreviations, colloquialisms and SMS language as not everyone interprets them the same way! Make sure your tone is consistent Using a consistent tone of voice across all our communications (emails, websites, brochures, social media and mobile) helps convey a clear image of who we are and what we stand for. When writing short texts, especially mobile messaging campaigns, it’s important to have a clear tone of voice. For example, what makes Coca-Cola’s tone so positive, friendly, and realistic?
A tone guidelines document should have two elements: Present your brand's tone and values , explaining what they stand for and how they support your brand and company mission. Provide detailed and practical support to people who create content for different channels. This part will form the core of your guidelines, which they will consult regularly. It is now mandatory to provide customers with an easy way to withdraw their consent to receive marketing communications. For SMS marketing, consider including an unsubscribe message in each text message to remind your customers that they can unsubscribe at any time. Simply ask them to reply to messages using the word “STOP” or “UNSUBSCRIBE.” Don’t forget to also send your customers a follow-up SMS that confirms this action. Are you ready to launch great SMS marketing campaigns? The success of your SMS campaigns largely depends on the quality of your text. Our guide covers everything you need to know about creating a successful SMS marketing campaign: from the do’s and don’ts to how to get started. Download it .
Try to avoid complex sentences and favor simple and easy to assimilate messages. Personalize your message Personalization is attention-grabbing, but that’s not all: studies have shown that consumers want it. In fact, 80% of consumers are more likely to buy from a company that offers them a personalized experience. Personalizing by adding a first name is the easiest way, but also think about other relevant data you could use. Consider incorporating a personal signature if it fits your brand or business.
To learn more about customization: Click here! Add a clear call to action SMS is great for grabbing attention, so make sure your call to action is clear and compelling. Make it clear to recipients what they uae telegram database should do next, and include a link to help them get there quickly! Quick tip: Don't forget to track your links to optimize your campaign in the future. Don't hesitate to create a sense of urgency With an average open rate of 98% , SMS is 4 times more likely to be opened than email, so don’t be afraid to use this to your advantage. The sense of urgency can prompt your recipient to take action. Consider using phrases like “don’t hesitate,” “offer is ending,” or “last chance” to encourage customers to take action in the heat of the moment. Link to mobile-friendly sites This may seem obvious, but you’d be surprised how easy it is to overlook! If your site isn’t mobile-friendly, consider creating mobile-friendly campaign pages so your customers have the best possible experience.
Proofread and revise your text As with any campaign, there are bound to be mistakes, so ask a few people to read your messages to check for accuracy and clarity. Avoid using abbreviations, colloquialisms and SMS language as not everyone interprets them the same way! Make sure your tone is consistent Using a consistent tone of voice across all our communications (emails, websites, brochures, social media and mobile) helps convey a clear image of who we are and what we stand for. When writing short texts, especially mobile messaging campaigns, it’s important to have a clear tone of voice. For example, what makes Coca-Cola’s tone so positive, friendly, and realistic?
A tone guidelines document should have two elements: Present your brand's tone and values , explaining what they stand for and how they support your brand and company mission. Provide detailed and practical support to people who create content for different channels. This part will form the core of your guidelines, which they will consult regularly. It is now mandatory to provide customers with an easy way to withdraw their consent to receive marketing communications. For SMS marketing, consider including an unsubscribe message in each text message to remind your customers that they can unsubscribe at any time. Simply ask them to reply to messages using the word “STOP” or “UNSUBSCRIBE.” Don’t forget to also send your customers a follow-up SMS that confirms this action. Are you ready to launch great SMS marketing campaigns? The success of your SMS campaigns largely depends on the quality of your text. Our guide covers everything you need to know about creating a successful SMS marketing campaign: from the do’s and don’ts to how to get started. Download it .