Perhaps they should never have been separated?
Posted: Mon Jan 06, 2025 4:36 am
Sweet spot
As a brand or agency, you can do everything right, but if the actual message doesn't get across, it's all for nothing. I already talked about the tendency for brands to talk a lot about their product or service. They have something to say and that's what they're going to say. In this day and age, where the consumer is connected 24/7, he doesn't need this kind of message. He finds it himself. Now turn it around and put the consumer at the center. Combine his need with your knowledge and find the 'sweet spot'. The point where you respond to questions from your target group and add value to their experience with your knowledge.
Tell stories
Photo courtesy of Fotolia
Then use the right methodology to convey this message. I have seen the term storytelling more and more lately . That is a good development. This is not so strange, telling stories has traditionally been part of our existence. It has always been the way to share knowledge and transfer it to new generations. Storytelling is the most efficient way of conveying a message when people are together in a social setting. And that is especially true online. Our brain is built in such a way that we india phone data remember, understand and share stories.
From reaching to touching
There is a difference between reaching and touching the recipient. So marketing is not a science and marketing is not an art. It is a combination of both factors. One cannot exist without the other. In practice, there is still room for improvement. For example, look at the separate approach of media agencies and advertising agencies within the agency world, where media agencies mainly take on the role of 'scientists' and advertising agencies the role of 'artists'. In this day and age, it is more important than ever that these two disciplines start working together seamlessly again.
A nuance is appropriate, since both the advertising and media worlds are increasingly focusing on each other's field of expertise and are therefore increasingly moving towards each other. A development that I can only applaud. As far as I am concerned, marketing is only truly successful when both art and science are present in equal measure and work together.
As a brand or agency, you can do everything right, but if the actual message doesn't get across, it's all for nothing. I already talked about the tendency for brands to talk a lot about their product or service. They have something to say and that's what they're going to say. In this day and age, where the consumer is connected 24/7, he doesn't need this kind of message. He finds it himself. Now turn it around and put the consumer at the center. Combine his need with your knowledge and find the 'sweet spot'. The point where you respond to questions from your target group and add value to their experience with your knowledge.
Tell stories
Photo courtesy of Fotolia
Then use the right methodology to convey this message. I have seen the term storytelling more and more lately . That is a good development. This is not so strange, telling stories has traditionally been part of our existence. It has always been the way to share knowledge and transfer it to new generations. Storytelling is the most efficient way of conveying a message when people are together in a social setting. And that is especially true online. Our brain is built in such a way that we india phone data remember, understand and share stories.
From reaching to touching
There is a difference between reaching and touching the recipient. So marketing is not a science and marketing is not an art. It is a combination of both factors. One cannot exist without the other. In practice, there is still room for improvement. For example, look at the separate approach of media agencies and advertising agencies within the agency world, where media agencies mainly take on the role of 'scientists' and advertising agencies the role of 'artists'. In this day and age, it is more important than ever that these two disciplines start working together seamlessly again.
A nuance is appropriate, since both the advertising and media worlds are increasingly focusing on each other's field of expertise and are therefore increasingly moving towards each other. A development that I can only applaud. As far as I am concerned, marketing is only truly successful when both art and science are present in equal measure and work together.