Ultimately, the best way to avoid bad SEO is to follow SEO best practices .
But there are still mistakes.
The key?
Detect them early and fix them quickly so that your website's ranking, traffic and profits don't suffer.
To stop bad SEO in its tracks, regularly use the Site Audit tool and make adjustments to maximize the performance of your SEO efforts.
What are orphan pages?
Orphan pages are web pages that do not have links cayman islands phone number database from anywhere else on your site.
Think of them as little islands, separate from the mainland of your website.
A visual representation of orphan pages
How Orphan Pages Affect SEO
Orphan pages can have unintended consequences for your site.
:
1. The page is not indexed
Since there are no links to an orphan page, search engine crawlers have no paths to follow to reach it.
If they can't reach the page, they can't crawl or index it . And if they can't index it, the page may not appear in search results.
However, search engine crawlers also reference your XML sitemap, which is a directory of all the pages on your website.
So, in theory, the bot could discover an orphan page through your sitemap, even if you haven't linked to that page anywhere else. But that doesn't mean it's not an issue you should address.
Note : Sitemap crawling is also the reason why orphaning a page is not an effective way to "hide" it from visitors or robots. Learn more in the FAQ section.
2. Poor search ranking
Even if the page is crawled and indexed, not having internal links to a page can reduce its ranking in search engine results pages (SERPs) and hurt your site's organic search traffic.
By PageRank .
PageRank is a Google algorithm that uses inbound links as a ranking factor.
Think of each incoming link as a vote for the quality and authority of that page. The value conveyed by links is called "link v
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