Interesting, but did he make you think like a publisher?
Posted: Mon Jan 06, 2025 5:04 am
“How fast mobile is going. Jildou said that too. Linda has fifty percent more reach since their website became responsive.”
“Well, he was a bit against the idea that everything revolves around content. He pointed out the importance of the channel and of curation. The channel must be a credible filter that brings order to the content chaos. According to him, Linda is such a filter, just like Giel and DWDD. The power of a brand must lie in that.”
“And what else?”
“He also came up with a YouTube insight: create content about your target group. At Giel they have a concept called Giels Duetteketet. As a listener you can make music with stars and then Giel broadcasts that. So that's about the listeners. Just like with Linda with that anniversary cover. He also said something that I also say to my clients.”
“And that is?”
“Take all reactions from your audience seriously and do something with them. Complaints are also content. It is very good that you show that you admit mistakes and are prepared to do something about them. You increase involvement with it.
It was also interesting how they try to jamaica phone data extend the lifespan of content at Vara, to stretch it. For example, the DWDD magazine is intended to fill the summer and December dip of the TV program. And with software from Blue Conic they also look at the digital footprint of their brands: when they are active and when the target group is busy with those brands. Where they do not match, there are opportunities for interaction.”
The P of Personality
“I think I really missed something! What is your final feeling?”
shift from product to service is something that intrigues me greatly. It has to do with 'ownership of products' versus 'use of products'. You don't have to own something to use it. Take the example I wrote about earlier: Lease a Jeans . It really doesn't matter that I lease my jeans and therefore don't own them, only the way I pay for them is different.
“Well, he was a bit against the idea that everything revolves around content. He pointed out the importance of the channel and of curation. The channel must be a credible filter that brings order to the content chaos. According to him, Linda is such a filter, just like Giel and DWDD. The power of a brand must lie in that.”
“And what else?”
“He also came up with a YouTube insight: create content about your target group. At Giel they have a concept called Giels Duetteketet. As a listener you can make music with stars and then Giel broadcasts that. So that's about the listeners. Just like with Linda with that anniversary cover. He also said something that I also say to my clients.”
“And that is?”
“Take all reactions from your audience seriously and do something with them. Complaints are also content. It is very good that you show that you admit mistakes and are prepared to do something about them. You increase involvement with it.
It was also interesting how they try to jamaica phone data extend the lifespan of content at Vara, to stretch it. For example, the DWDD magazine is intended to fill the summer and December dip of the TV program. And with software from Blue Conic they also look at the digital footprint of their brands: when they are active and when the target group is busy with those brands. Where they do not match, there are opportunities for interaction.”
The P of Personality
“I think I really missed something! What is your final feeling?”
shift from product to service is something that intrigues me greatly. It has to do with 'ownership of products' versus 'use of products'. You don't have to own something to use it. Take the example I wrote about earlier: Lease a Jeans . It really doesn't matter that I lease my jeans and therefore don't own them, only the way I pay for them is different.