Improve the company's commercial management using technology.
Posted: Mon Jan 06, 2025 5:21 am
Whether you work or manage a sales department or are self-employed, you know that no business is possible without good sales performance. One of the fundamental elements for improving this performance and having a well-organized sales management involves the use of new technological tools.
Nowadays we have multiple options, do you dare to discover them?
Training options to learn business management
Online course Technological tools for commercial customer management
In this course you will explore , among other aspects, the following:
Plan the business process and formulate objectives.
How to organize the sales management process: creating arguments, product sheets…
CRM (Customer Relationship Management) as a management tool and customer orientation (loyalty and proactivity)
The application of 2.0 tools in commercial management.
Let's look at each of these aspects in detail:
Business planning
Planning is crucial in business. For your business hong kong phone data operations to be successful, it is very important to plan them correctly and direct them towards the most appropriate objectives. This does not mean that it is easy; on the contrary, business planning and especially the setting of objectives is one of the phases in which companies stagnate, often due to lack of time and because defining objectives requires a significant effort of concretion and reflection. Objectives in themselves are no guarantee of the success of a business, but their non-existence will undoubtedly lead to less profitable and effective management of the company.
Market analysis , including information about the industry or sector, the target market and the competition (by creating a good SWOT - Strengths, Weaknesses, Opportunities, Threats), a good sales forecast, together with a well-crafted customer segmentation, will help you decide how to use the resources at your disposal to achieve commercial success.
You are now ready to develop your sales action plan (CAP), with important decisions such as the sales price, budget, sales process and how you are going to execute it. Don't forget to include your customer value proposition , that is, transform a feature of your product or service into a benefit for the customer you are trying to attract, and take advantage of the multiple sources of customer acquisition based on new technologies (Blogs, Social Networks, SEM, Banners, newsletters...). Also organize the sales process by developing a good argument, preparing the sales interview and using tools to control and measure sales planning.
Nowadays we have multiple options, do you dare to discover them?
Training options to learn business management
Online course Technological tools for commercial customer management
In this course you will explore , among other aspects, the following:
Plan the business process and formulate objectives.
How to organize the sales management process: creating arguments, product sheets…
CRM (Customer Relationship Management) as a management tool and customer orientation (loyalty and proactivity)
The application of 2.0 tools in commercial management.
Let's look at each of these aspects in detail:
Business planning
Planning is crucial in business. For your business hong kong phone data operations to be successful, it is very important to plan them correctly and direct them towards the most appropriate objectives. This does not mean that it is easy; on the contrary, business planning and especially the setting of objectives is one of the phases in which companies stagnate, often due to lack of time and because defining objectives requires a significant effort of concretion and reflection. Objectives in themselves are no guarantee of the success of a business, but their non-existence will undoubtedly lead to less profitable and effective management of the company.
Market analysis , including information about the industry or sector, the target market and the competition (by creating a good SWOT - Strengths, Weaknesses, Opportunities, Threats), a good sales forecast, together with a well-crafted customer segmentation, will help you decide how to use the resources at your disposal to achieve commercial success.
You are now ready to develop your sales action plan (CAP), with important decisions such as the sales price, budget, sales process and how you are going to execute it. Don't forget to include your customer value proposition , that is, transform a feature of your product or service into a benefit for the customer you are trying to attract, and take advantage of the multiple sources of customer acquisition based on new technologies (Blogs, Social Networks, SEM, Banners, newsletters...). Also organize the sales process by developing a good argument, preparing the sales interview and using tools to control and measure sales planning.