This new inspirational wave of e-commerce
Posted: Mon Jan 06, 2025 5:24 am
Another interesting initiative, which has been running since 2009, is Houzz . CNN calls Houzz (and the app in particular): “The Wikipedia of interior and exterior design sites” . The platform contains more than a million images of interiors and exteriors. Houzz is supported by a very active community of both architects and regular users. Because users can add photos to their 'idea book', a form of curation also takes place.
houzz
Houzz is all about inspiration, the purchase (transaction) has been pushed to the background.
Where Joyus is curated by experts, Houzz is done by the community. When you click on a photo of an interior or product, you go to an affiliated webshop to purchase the product in question directly. On this platform, inspiration is the main goal and the transaction has faded into the background. Where consumers used to go offline to the shopping street and in magazines to get inspiration, you now see this happening on platforms such as Houzz. After all, all (product) information is available and the architects can be approached directly. In addition, there is a community present that is happy to offer a helping hand.
Modomoto
Curation can also be taken to an 'extreme' form. This is the case with the new German Modomoto . With Modomoto, German men no longer have to look for clothes themselves. All they have to do is fill out a few questionnaires online about their style, including photos and information about what they like and don't like to wear. They also give a budget. The personally curated clothes are then shipped within a week.
modomoto
“Well dressed, without shopping”. Through Modomoto, men receive clothes at home, specially selected for them.
Modomoto has thrown all algorithms overboard and kenya phone data works purely on a personal level. The luxury packaging in which the clothing is sent is even accompanied by a handwritten card. Although Modomoto has little to do with a webshop anymore, it does indicate that curation can manifest itself online in various forms.
Conclusion
As the world of web shops begins to become saturated, new initiatives are emerging simultaneously, packaging e-commerce in a model of discovery, exclusivity and perhaps even entertainment.
led by curation (in whatever form) will become more important in the coming years as marketers, e-retailers and consumers realize that buying online is not just about getting products into your hands as cheaply and quickly as possible. It is so much more. I agree with Bernard Luthi, COO/CMO of Rakuten.
houzz
Houzz is all about inspiration, the purchase (transaction) has been pushed to the background.
Where Joyus is curated by experts, Houzz is done by the community. When you click on a photo of an interior or product, you go to an affiliated webshop to purchase the product in question directly. On this platform, inspiration is the main goal and the transaction has faded into the background. Where consumers used to go offline to the shopping street and in magazines to get inspiration, you now see this happening on platforms such as Houzz. After all, all (product) information is available and the architects can be approached directly. In addition, there is a community present that is happy to offer a helping hand.
Modomoto
Curation can also be taken to an 'extreme' form. This is the case with the new German Modomoto . With Modomoto, German men no longer have to look for clothes themselves. All they have to do is fill out a few questionnaires online about their style, including photos and information about what they like and don't like to wear. They also give a budget. The personally curated clothes are then shipped within a week.
modomoto
“Well dressed, without shopping”. Through Modomoto, men receive clothes at home, specially selected for them.
Modomoto has thrown all algorithms overboard and kenya phone data works purely on a personal level. The luxury packaging in which the clothing is sent is even accompanied by a handwritten card. Although Modomoto has little to do with a webshop anymore, it does indicate that curation can manifest itself online in various forms.
Conclusion
As the world of web shops begins to become saturated, new initiatives are emerging simultaneously, packaging e-commerce in a model of discovery, exclusivity and perhaps even entertainment.
led by curation (in whatever form) will become more important in the coming years as marketers, e-retailers and consumers realize that buying online is not just about getting products into your hands as cheaply and quickly as possible. It is so much more. I agree with Bernard Luthi, COO/CMO of Rakuten.