Page 1 of 1

Efficiency has pulled the cart of progress

Posted: Mon Jan 06, 2025 5:29 am
by arzina221
The Netherlands now has almost 40,000 webshops and more are being added every day. Not only for simple products, but also more and more complex products are being sold online. For the consumer, this means that the choice online is increasing exponentially. How do customers navigate this proliferation of webshops? And what alternatives are emerging to make searching for complex products possible?

Ratio vs. feeling
Of course, this freedom of choice does not have to cause stress for the skilled 'homo interneticus'. After all, with a price comparison tool he has found the cheapest webshop, then he will quickly google some reviews of the shop in question and order. However, this only applies if you actually know what you want to buy and if it concerns a 'rational' decision, for a seemingly simple product.

When I am looking for a vacuum cleaner, I can compare a number of vacuum cleaners with each other on price via the price comparison tool Kieskeurig and also read various product reviews. kuwait phone data In this way I can make a choice relatively easily. Making a decision based on the available information could be called a rational decision.

Now suppose I am looking for a new interior for my living room, where can I go online? The price is not immediately the most important thing, first of all I am looking for something that suits my taste. So now it is not necessarily about a rational decision (initially), but a more emotional decision. First of all I would like to be inspired, not yet confronted with a rational aspect such as 'price'. Ordering furniture online could be characterized as ordering a complex product, where feeling is more important than the rational arguments.

Transac
E-commerce as we know it has always been primarily transactional in nature, according to Shauna Mei, founder of AHAlife.com :

“…the past fifteen years have mostly been about solving tactical shopping pain by focusing on efficiency around selling goods online…”

This means that web shops try to eliminate the 'problem' of buying, they try to make the transaction as fast and safe as possible. in web shop land in recent years. That is of course perfect, but now that online shopping is maturing, web shops will have to offer more than just efficiency to stand out. Inspiration is increasingly becoming an online affair and this task of the traditional shopping street will also (partly) come online.