Step 3: Create PLA Campaign

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 5:33 am

Many advertisers automatically load all available products into the product feed. Consider whether the products you add to the product feed are actually products you want to advertise on. Think about low margins or poor performance. Also consider the stock status of an item to determine whether you want to include the product in your product feed.

Step 2: Google Merchant Center
In Google Merchant Center, you have the option to upload your product feed to Google. If you don't have a Google Merchant Center account yet, you can create one. You can use the same email address that you use for Google AdWords.

Once you have access to your Google Merchant Center, there are a few more steps you need to complete before you can use the product feed in Google AdWords:

Click on the 'Data Feeds' tab in the left navigation and add a new data feed (your data feed is your product feed). Uploading your product feed may take a while;
Under the 'data quality' tab, check whether Google has suggestions to further optimize your feed;
Verify and claim the URL you provided under the 'Settings' tab;
Connect to the AdWords account from which you want latvia phone data to manage and optimize the PLA campaign (via 'Settings' and then 'AdWords').

Now everything is ready to create a new campaign in AdWords. For a PLA campaign, choose the option 'Search Network Only - Product Listing Ads' in the settings. You can change the other campaign settings, just like you are used to from regular search campaigns.

PLA_settings

Your product feed will first be reviewed by a Google team for approval. You can check the status of your products on your dashboard in Merchant Center.

Merchant_center

Step 4: Break down ad groups
For a better overview of the performance and more control over your bids, it is wise to split your PLA campaign into different ad groups. You can split your PLA campaign based on characteristics that you can get from the product feed. Think of splitting options such as brands or product categories. How does that work.