Playing SEO doctor
Posted: Mon Jan 06, 2025 5:44 am
do you get him to take the first step in the customer journey? And how do you ensure that he is open to your solution? In my previous article I described the eight stages in the customer journey using an example. The 'B' of Need was the first. In this stage the prospect has a latent feeling of 'lack' based on urgency or ambition.
Increase the pain
You can make this feeling manifest by making the problem visible and ensuring that the prospect recognizes himself in it. You describe the causes and increase the urgency by pointing out possible negative consequences. In the meantime, you set the undesirable situation against the desired situation, the ambition. You make the pain bigger, as it were. Pain that the prospect wants to be freed from as soon as possible. For example, on the 100,000th search page of Google.
Let's say you're an SEO doctor who can help lithuania phone data companies with Google pain. And let's say you've embraced content marketing. Then you can create tons of 'how to' content in the form of blogs, whitepapers, ebooks, videos and whatnot about how those companies can get rid of their pain. But that's still pointless as long as your target audience has something under their belt without even knowing it. What then?
little mirrorMirror mirror on the wall
Let's take a broader view of 'pain'. In the business world, it's all about competition. As an ambitious company, you want to measure yourself against the competition and win. Losing to your direct competitor hurts. If you are just as strong or even better, you are afraid that you will lose to them one day, that you will suffer pain. And you know: people suffer most from the suffering they fear.
Increase the pain
You can make this feeling manifest by making the problem visible and ensuring that the prospect recognizes himself in it. You describe the causes and increase the urgency by pointing out possible negative consequences. In the meantime, you set the undesirable situation against the desired situation, the ambition. You make the pain bigger, as it were. Pain that the prospect wants to be freed from as soon as possible. For example, on the 100,000th search page of Google.
Let's say you're an SEO doctor who can help lithuania phone data companies with Google pain. And let's say you've embraced content marketing. Then you can create tons of 'how to' content in the form of blogs, whitepapers, ebooks, videos and whatnot about how those companies can get rid of their pain. But that's still pointless as long as your target audience has something under their belt without even knowing it. What then?
little mirrorMirror mirror on the wall
Let's take a broader view of 'pain'. In the business world, it's all about competition. As an ambitious company, you want to measure yourself against the competition and win. Losing to your direct competitor hurts. If you are just as strong or even better, you are afraid that you will lose to them one day, that you will suffer pain. And you know: people suffer most from the suffering they fear.