Make use of current events

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4. Make simplicity your video's greatest strength
Where previously the threshold for consumers to make and upload videos was still high, this has almost disappeared with Instagram and Vine. A video is recorded by holding the finger on the screen and stops as soon as the finger is lifted from the screen. This not only makes filming easier, but also ensures that users can quickly make creative videos with the stop-motion effect. For companies and brands, who until now were mainly bound to photos and text for online activations, this offers opportunities to experiment with video. This will not only appeal to a new target group and increase the engagement among your fans, but you will also have more interesting user-generated content to post on your own channels.


More than two-thirds of all mobile data is expected to consist of mobile video in five years. While videos via YouTube and streaming video services such as RTL XL and Uitzending Gemist are more often viewed via laptop or tablet (with Wi-Fi), videos via Instagram and Vine are also easy to view with a 3G connection. This means that consumers can also be reached by video for your brand outside and on the go. Take advantage of this and respond to current events. Think of a coffee manufacturer that puts the making-of of a latte macchiato on Vine during the morning rush hour or a restaurant that shows what's on the menu tonight with a tasty Instagram video.

Bacardi: Show us how to make summer cocktails for you and your friends on a hot day.
Bacardi: Show us how to make summer luxembourg phone data cocktails for you and your friends on a hot day.

6. Be a reporter for your followers
As a marketer or PR professional, you often visit events and places that your brand's fans can only dream of. Therefore, make them part of your experience and make a video report. Post fun video bytes on behalf of your brand and get guaranteed response from real fans.

Cycling magazine journalist lets his followers experience the atmosphere along the route.
Cycling magazine journalist lets his followers experience the atmosphere along the route.

Think of the presence of companies, journalists and enthusiasts at the Tour de France, which had its finale last Sunday. Real cycling enthusiasts shared and retweeted the videos from France en masse.

Those were my tips for social video marketing. How do you use Instagram & Vine.