What does the meta advertising guidelines say?
Posted: Mon Jan 06, 2025 6:06 am
The Meta Advertising Guidelines set out clear guidelines on what content is and is not allowed in ads. They cover a wide range of topics to ensure that advertising content is safe and appropriate for both users and the platform itself. In the Advertising Standards you will find even more relevant information that can help you create compliant and user-friendly ads. The following points are among the core principles of Meta's advertising guidelines:
Protection from unsafe and discriminatory practices: Advertisers must comply with applicable laws and may not engage in discriminatory practices or sell illegal or dangerous substances.
Protection against fraud or deception: Ads must not use deceptive commercial practices to solicit money or personal information.
Promoting positive user experiences: Shocking, violent or vulgar content is prohibited, as is advertising that promotes negative self-perceptions.
Promoting Transparency: Meta provides information south africa whatsapp resource about all ads in a public ad library , including political ads, to promote accountability and transparency.
The guidelines also contain industry-specific rules to ensure that certain products and services are not advertised inappropriately. For example, there are special requirements for alcohol, tobacco, gambling and financial services, which may vary from region to region. Political advertising and the promotion of health products are also heavily regulated. If you want to advertise on these topics, you must state this explicitly when creating your campaigns. In addition, since 2023 you must always state the beneficiary and the payer of the meta ads . If these are different people or companies, you must take this into account when creating the campaign.
Protection from unsafe and discriminatory practices: Advertisers must comply with applicable laws and may not engage in discriminatory practices or sell illegal or dangerous substances.
Protection against fraud or deception: Ads must not use deceptive commercial practices to solicit money or personal information.
Promoting positive user experiences: Shocking, violent or vulgar content is prohibited, as is advertising that promotes negative self-perceptions.
Promoting Transparency: Meta provides information south africa whatsapp resource about all ads in a public ad library , including political ads, to promote accountability and transparency.
The guidelines also contain industry-specific rules to ensure that certain products and services are not advertised inappropriately. For example, there are special requirements for alcohol, tobacco, gambling and financial services, which may vary from region to region. Political advertising and the promotion of health products are also heavily regulated. If you want to advertise on these topics, you must state this explicitly when creating your campaigns. In addition, since 2023 you must always state the beneficiary and the payer of the meta ads . If these are different people or companies, you must take this into account when creating the campaign.