Boss: Too little support from the top of the organization
Posted: Mon Jan 06, 2025 6:06 am
Of course, this does not mean that you should just post your texts on all kinds of sites. Google considers this as duplicate content, which means you run the risk of disappearing from the search results. However, you can, for example, bundle blogs about a certain subject into a PDF and post them on document sites such as Slideshare.net , Scribd.com and Issuu.com . It is also possible to process blog posts into a podcast or video and post them on sites such as YouTube , Dailymotion and Vimeo . Furthermore, you can promote your content on social media such as Facebook, LinkedIn, Twitter, Google Plus and Pinterest, but also on all kinds of news sites, forums and message boards.
Not everyone in the organization needs to be an advocate of content marketing to achieve good results with it. But it is important that the board of directors or management understands the principles of content marketing and has confidence in it. If only to free up the necessary manpower.
My experience is that most managers know very little about content marketing, but that they are open to it and can be convinced of its usefulness quite easily with a good presentation. The problem often lies in rigid and almost autonomous departments for marketing, communication and sales, who are afraid of change and see content marketing as a threat to their carefully constructed kingdoms.
Therefore, if you want to get started with content mexico phone data marketing in an organization, even if only in the form of a pilot, it is important that the top of the organization supports the initiative and creates the necessary preconditions.
pitfalls of content marketing by Arend Landman.005
Mediator: “Too little cooperation with intermediaries and influencers”
Building a qualified audience for content independently takes time, often too much time. That is why it is wise to seek connections with people or organizations that already serve the audience you want to have for the promotion of content.
Paying for third-party links and random link swapping is discouraged by Google because it is not good for ranking. Strategic collaboration between companies that offer different products or services to the same target group can be very successful. It can also be lucrative to persuade influential bloggers and Twitter users with a large following to bring your content to the attention of their audience.
Not everyone in the organization needs to be an advocate of content marketing to achieve good results with it. But it is important that the board of directors or management understands the principles of content marketing and has confidence in it. If only to free up the necessary manpower.
My experience is that most managers know very little about content marketing, but that they are open to it and can be convinced of its usefulness quite easily with a good presentation. The problem often lies in rigid and almost autonomous departments for marketing, communication and sales, who are afraid of change and see content marketing as a threat to their carefully constructed kingdoms.
Therefore, if you want to get started with content mexico phone data marketing in an organization, even if only in the form of a pilot, it is important that the top of the organization supports the initiative and creates the necessary preconditions.
pitfalls of content marketing by Arend Landman.005
Mediator: “Too little cooperation with intermediaries and influencers”
Building a qualified audience for content independently takes time, often too much time. That is why it is wise to seek connections with people or organizations that already serve the audience you want to have for the promotion of content.
Paying for third-party links and random link swapping is discouraged by Google because it is not good for ranking. Strategic collaboration between companies that offer different products or services to the same target group can be very successful. It can also be lucrative to persuade influential bloggers and Twitter users with a large following to bring your content to the attention of their audience.