Experience: if you do it right, you can get a lot of extra sales out of this. For example, do visitors find what they are looking for easily and quickly? Are the employees friendly and helpful? But also.. the smell, the sound, the temperature and the atmosphere have an influence on this.
For example, I love going into Lush because it always smells so nice and the staff is so friendly. In addition, there are a number of stores that I can name where I don't feel comfortable because there is a strange smell or I am completely disoriented because of the chaotic layout.
Stimulate the senses of your online visitors so that they take action.
Offline you can play into this. But how do you do that online? How do we ensure that visitors can easily find what they are looking for and find their way to the checkout without any barriers? In short: how do we entice our visitors to initiate a purchase or action?
Get rich while you sleep with a webshop
Owning your own webshop is quite romanticized these days. Anyone can do it. You open a webshop and your customers will automatically come to you via the internet. All you have to do is sit back and netherlands phone data wait for the orders to come in and then process them. Get rich while you sleep. Right?
You're just forgetting a few things. The competition on the internet is just as cutthroat as in a free fight tournament. Fighting for a spot in Google, fighting for publicity and fighting for high visitor numbers. And high visitor numbers are nice, but to put food on the table, these visitors will sooner or later have to open their wallets. And that is a bit more difficult in real life than online. In a 'real' store you can influence visitors with all your personality and sales techniques. Online you miss that touch. Yet there are many similarities. Sales principles that we can translate straight away.
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