Google Analytics Dashboard
Posted: Mon Jan 06, 2025 6:26 am
How to export data from Google Universal Analytics
In a detailed article on the blog , we explain how you can export your data from Google Universal Analytics using BigQuery. If you don't want to use BigQuery and prefer to export as a classic spreadsheet, you can simply download it from the Google Universal Analytics dashboard at the top right under "Export". There are different file types available for export.
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That's why switching to Google Analytics 4 makes sense
To ensure that you are not left completely without web analytics software after July 1, 2024, you should take care of installing and setting up Google Analytics 4 today. Google Analytics 4 is the successor version to Google Universal Analytics and offers many functions that the outdated Universal Analytics never offered. One of the most important advantages of the new version is the completely new event system.
Google Universal Analytics dates back to a time when sessions on websites were primarily measured. Events, i.e. events on the website, were only added over time. This meant that in GUA all taiwan whatsapp resource events always had to be assigned to a page view. Google Analytics 4 makes this system much more flexible by making every interaction with the website an event. All events can be recorded and analyzed independently of one another. In addition, Google Analytics 4 provides a large number of preset events in the standard integration. For example, file downloads or clicks on external links are measured automatically in Google Analytics 4 without you having to create your own events.
The new version 4 of Google Analytics offers many other advantages, just to name a few:
The interface is more modern and responds more quickly to inputs. In addition, unlike its predecessor, GA4 has been optimized for use on mobile devices.
GA4 is GDPR compliant by default and can be linked more easily to cookie banners. It is important that GA4 is only loaded by your website after the user has given their consent.
Machine learning makes it possible to model conversions that could not be tracked due to ad blockers or lack of consent.
The new Google Consent Mode v2 and the use of Advanced Conversions make tracking without cookies possible.
In a detailed article on the blog , we explain how you can export your data from Google Universal Analytics using BigQuery. If you don't want to use BigQuery and prefer to export as a classic spreadsheet, you can simply download it from the Google Universal Analytics dashboard at the top right under "Export". There are different file types available for export.
Submit
That's why switching to Google Analytics 4 makes sense
To ensure that you are not left completely without web analytics software after July 1, 2024, you should take care of installing and setting up Google Analytics 4 today. Google Analytics 4 is the successor version to Google Universal Analytics and offers many functions that the outdated Universal Analytics never offered. One of the most important advantages of the new version is the completely new event system.
Google Universal Analytics dates back to a time when sessions on websites were primarily measured. Events, i.e. events on the website, were only added over time. This meant that in GUA all taiwan whatsapp resource events always had to be assigned to a page view. Google Analytics 4 makes this system much more flexible by making every interaction with the website an event. All events can be recorded and analyzed independently of one another. In addition, Google Analytics 4 provides a large number of preset events in the standard integration. For example, file downloads or clicks on external links are measured automatically in Google Analytics 4 without you having to create your own events.
The new version 4 of Google Analytics offers many other advantages, just to name a few:
The interface is more modern and responds more quickly to inputs. In addition, unlike its predecessor, GA4 has been optimized for use on mobile devices.
GA4 is GDPR compliant by default and can be linked more easily to cookie banners. It is important that GA4 is only loaded by your website after the user has given their consent.
Machine learning makes it possible to model conversions that could not be tracked due to ad blockers or lack of consent.
The new Google Consent Mode v2 and the use of Advanced Conversions make tracking without cookies possible.