And that actually was before my tie everything back to measurement and understanding how to tie my marketing goals to bu

[nishat@264]

And then one of the biggest things that she taught me was like how to make an effective business case and exact have no time like three or four slides and learn to tie your marketing goals to overall business goals and so then I thought of the best ways to do it because there's so many different ways to do it.

And I actually found the approach from the learning and development industry because I spent a few years working in Ellen and understanding. So within Ellen, there's this concept called backward design, which is when you figure out the behavior change or the learning that you want to like, if I gave a training to these people, like what would they do differently?

And you start with that. So I'm like, I could apply this to denmark whatsapp resource marketing to make it a lot more clear. And let's use an example that's easy, that's more broad. Let's see, we were a car company then and we were coming up with a brand new car. Daniel Then our goal would be sell more cars. But so that's the business goal, of course.

But then I'm like, okay, so what's the audience outcome that me as a marketer can drive because I'm not, you know, omnipotent, Like I'm not sales, I'm not going to close the deal, but what can I as a marketer do? So like one behavior change is like, what's the step before they buy a car? If I could get people to come take a test drive in the showroom or even try configure the car on their on the phone up, that could get them one step closer to then talking to a salesperson.

So I'm like, that's the audience outcome. I can drive. And then if I knew the business numbers that, you know, if people do come to the showroom, that's like an X percent conversion rate, all of that, we can go back and, extrapolate into the business impact. And so then for me as a marketer, my final thought stage would be where most people start us, which is who am I talking to now and what do they want to see and where do I reach them?