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There are four ways to build remarketing lists within Google Analytics. Learn how to set up remarketing lists within Google Analytics. This article discusses remarketing lists related to the remarketing type 'Create my own remarketing type with visitor segments'.
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This article discusses 10 interesting remarketing strategies and explains how to build the corresponding remarketing lists.
1. Converted visitors based on order value
Target your converted visitors who have placed an order X number of times (for example > 2) within, for example, a year (cookie time 365 days) with > € X order value. Reward customers who often place large orders with their next order with, for example, an incentive, free shipping or a discount code.
NB Order value and number of times one converts pakistan phone data within a year differs per advertiser. Look carefully at your data and determine what is relevant to you.
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2. Converted visitors for up- and/or cross-sell
Target visitors who have already converted for additional sales by showing related products. For example, someone has bought a laptop and you want to retarget this person with laptop bags for the first 30 days. If you only want to retarget visitors after X number of days, then include the following filter: Include > Days since last transaction > more than X.
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3. Events (e.g. downloads)
You can also retarget on events. For example, think of events for downloads or watching videos. You can then retarget visitors who downloaded a PDF or watched a video about your product, but did not convert.
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