Image reactions from family members

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The winner of the SMMZ #03 VVT
Healthcare institution Laurens from Rotterdam is well represented on all social media channels. Laurens clearly believes in using social media to improve the relationship with the patient. On the Twitter and Facebook channels, tweets and reactions from users are carefully monitored. These are then also responded to, which creates a dialogue.

Image Laurens tweet PinterestEmployees involved in social media use
Laurens has invested widely in the use of social media. All employees of the institution are informed about the importance of social media and the guidelines for the use of social media that have been drawn up by Laurens via various communication channels.

Investing in social media throughout the organization has resulted in a large number of ambassadors who enjoy posting content on the Facebook page that resonates with fans. A number of nurses posted photos of a day out with a number of residents of the institution on Laurens' Facebook page. They received the following responses from family members:



Such positive reactions are good for the image of Laurens as a care institution. Because employees, clients and family members become active, a lively Facebook page is created. And fans want to be kept informed about the activities, as this post shows.

Image activity program

Conclusion: VVT institutions mainly use social media as a broadcasting channel
The various social media channels are currently peru phone data still mainly used as a 'broadcast channel' by the VVT ​​institutions. A large number of VVT institutions still lack interaction with the target groups. And we think that is a shame, because when you as an institution interact with your target group, social media can be very valuable. Patients, family members and other target groups can get answers to their questions via these channels. Social media provide a large amount of data with which processes and services can be further tailored to the needs of the target group.

However, it takes time to realize this added value of social media. This time is mainly spent on organizing social media. What content are we going to place on which channel? What will our content calendar for the coming year look like? Who is responsible for ensuring that this content is actually placed according to the calendar? How is monitoring and responding to reactions, questions and comments organized? Many institutions miss the boat with the use of social media because they do not have a good answer to the above questions. In order to really get added value from social media, they need to be integrated into the organization, just like other communication channels.