Enrich and profile data
Posted: Mon Jan 06, 2025 7:08 am
That is why the organization has now 'reverted' to a model with fewer links. Nathalie thinks that the future lies in employees having direct (management) access to the intranet, instead of via the communications department.
Practical case: Rogier Duin on content migration
In the second practical case, Rogier Duin from Xillio tells us more about content migration. And with migrating content, he obviously does not only mean web pages, but also links, relationships, images, documents, metadata and structure.
Analyze, clean up, enrich, profile, restructure
Rogier provides a step-by-step plan of what is applied in his organization with a number of recognizable examples. The start is the analysis. What do you want to achieve, what information do you have, what is the structure, who is the target group? You do this analysis based on statistics, but also with the help of a taxonomy.
Then the cleanup begins. You remove the pages that are no longer online (often pages have been created over the years that are still in the CMS but no longer online) and you start deduplicating (for example, you search for 'swimming pool' on a municipal website and you get 50 results, while there is only one swimming pool in the municipality).
Then you enrich and profile the data. Rogier also indicates that consumers are increasingly online, with multiple devices at the same time (TV, tablet, smartphone, laptop). It is therefore important to make your information accessible on multiple devices. Due to the enormous amount of content (big data), a great future is reserved for Search, for personalizing the search result, for example based on the geographical location and the person searching. This can be done using metadata.
The final phase is that of restructuring. Rogier goes one step poland phone data further, he advises not to think (!) about your navigation structure anymore. He mentions the municipality of Calgary as an example.
Introduction to the afternoon programme by the chairperson
After a well-catered lunch, it is time for interaction! Chairman Bart van der Meij encourages us to discuss with our neighbours what we remember most about the programme and how you want to translate this into concrete action. It is great fun to exchange ideas about this. We put our little finger on the table – just like a Samurai – to actually commit to the change we want to implement within our organisation.
Keynote Jeffrey McGuire: From Static Web Pages to Experience Management
Jeffrey 'Jam' McGuire is Manager of Community Affairs at Acquia. Jeffrey is a unique personality to look at and a true open source fanboy. But besides his enthusiasm for Drupal he also takes us along in a number of developments.
Practical case: Rogier Duin on content migration
In the second practical case, Rogier Duin from Xillio tells us more about content migration. And with migrating content, he obviously does not only mean web pages, but also links, relationships, images, documents, metadata and structure.
Analyze, clean up, enrich, profile, restructure
Rogier provides a step-by-step plan of what is applied in his organization with a number of recognizable examples. The start is the analysis. What do you want to achieve, what information do you have, what is the structure, who is the target group? You do this analysis based on statistics, but also with the help of a taxonomy.
Then the cleanup begins. You remove the pages that are no longer online (often pages have been created over the years that are still in the CMS but no longer online) and you start deduplicating (for example, you search for 'swimming pool' on a municipal website and you get 50 results, while there is only one swimming pool in the municipality).
Then you enrich and profile the data. Rogier also indicates that consumers are increasingly online, with multiple devices at the same time (TV, tablet, smartphone, laptop). It is therefore important to make your information accessible on multiple devices. Due to the enormous amount of content (big data), a great future is reserved for Search, for personalizing the search result, for example based on the geographical location and the person searching. This can be done using metadata.
The final phase is that of restructuring. Rogier goes one step poland phone data further, he advises not to think (!) about your navigation structure anymore. He mentions the municipality of Calgary as an example.
Introduction to the afternoon programme by the chairperson
After a well-catered lunch, it is time for interaction! Chairman Bart van der Meij encourages us to discuss with our neighbours what we remember most about the programme and how you want to translate this into concrete action. It is great fun to exchange ideas about this. We put our little finger on the table – just like a Samurai – to actually commit to the change we want to implement within our organisation.
Keynote Jeffrey McGuire: From Static Web Pages to Experience Management
Jeffrey 'Jam' McGuire is Manager of Community Affairs at Acquia. Jeffrey is a unique personality to look at and a true open source fanboy. But besides his enthusiasm for Drupal he also takes us along in a number of developments.