Make sure there is substance behind the style
Posted: Mon Jan 06, 2025 7:08 am
Easy reading is damn hard writing.” – Nathaniel Hawthorne
I’ve interviewed a lot of writers for jobs. Here’s what separates the wheat from the chafe – having a ‘why’ beneath the headline.
And that has always been my favorite part of showing off my own work. It’s not that the text on the page was ‘magic’ (there’s that word again). It’s understanding ‘why’ those words were chosen.
In the final step, MECLABS AI gives that explanation, and includes all of your work.
Creative Sample #6: ‘Develop your creative iran whatsapp resource brief’ step in MECLABS AI headline generation guided pathway (further edits)
Creative Sample #6: ‘Develop your creative brief’ step in MECLABS AI headline generation guided pathway (further edits)
Here’s what it said about my headline…
The headline captures the core interest of both marketers and entrepreneurs, navigating the ‘grind’ of day-to-day tasks to uncover actionable ‘gold’ or insights. It aligns with the podcast’s unique value proposition, which is sharing real-life victories from high-level marketing pros, allowing the target audience to glean rare wisdom during their non-urgent times. This plays directly into their desire to elevate important work over urgent demands through engaging lessons and stories, distinct from the common industry noise.
Is the end result a perfect headline? No, far from it. Maybe this is my own ego speaking, but I feel like I could write a better headline with a yellow legal pad, blue pen, and zero restrictions.
But it is 80% of the way there. And that’s the goal of this blog post. If you’re not a professional writer, here are the steps – and even a free tool – you can use to get some pretty good headlines.
I’ve interviewed a lot of writers for jobs. Here’s what separates the wheat from the chafe – having a ‘why’ beneath the headline.
And that has always been my favorite part of showing off my own work. It’s not that the text on the page was ‘magic’ (there’s that word again). It’s understanding ‘why’ those words were chosen.
In the final step, MECLABS AI gives that explanation, and includes all of your work.
Creative Sample #6: ‘Develop your creative iran whatsapp resource brief’ step in MECLABS AI headline generation guided pathway (further edits)
Creative Sample #6: ‘Develop your creative brief’ step in MECLABS AI headline generation guided pathway (further edits)
Here’s what it said about my headline…
The headline captures the core interest of both marketers and entrepreneurs, navigating the ‘grind’ of day-to-day tasks to uncover actionable ‘gold’ or insights. It aligns with the podcast’s unique value proposition, which is sharing real-life victories from high-level marketing pros, allowing the target audience to glean rare wisdom during their non-urgent times. This plays directly into their desire to elevate important work over urgent demands through engaging lessons and stories, distinct from the common industry noise.
Is the end result a perfect headline? No, far from it. Maybe this is my own ego speaking, but I feel like I could write a better headline with a yellow legal pad, blue pen, and zero restrictions.
But it is 80% of the way there. And that’s the goal of this blog post. If you’re not a professional writer, here are the steps – and even a free tool – you can use to get some pretty good headlines.