something is when the iPad first came out, a reporter went to China and was interviewing

[nishat@264]

That's it. No idea what she was building. And then the reporter showed her an iPad and she just cried, realizing that she she helped make something so beautiful. And to me, I thought has the perfect analogy for internal communication. That's what we have to do. So for you now, you're in that internal communications role. It's not just the people on your team, everybody in that company.

So any tactics you've used or anything you've learned in help making them feel that they are the priority?

Ashley Levesque: Yeah, great question. One of the philippines whatsapp resource things I really believe strongly is that brand and culture are two sides of the same coin and that conflict arises when there is a gap between them, meaning we are telling an external story that does not match the internal story we're telling our culture is dependent upon our brand success. And so we have talked before as an organization, we have done all hands meetings, talking about our brand pillars.

What are the things that we want our our customers, prospects, partners, vendors to feel when they interact with us on every level, when they touch our products, when they reach out to support team, when they talk to the CEO, when they listen to a podcast. All of that is a reflection of our brand and how do we want our brand to feel, how we want our people to feel.

We turn that into brand pillars that can then tie back to every single person in the organization. Even those who are not customer facing can understand the value that they're making, the impact that they're making based on the touchpoint that anyone might have with our organization. Software engineers, UX designers customer experience. Every single person in our business can be tied to what did I do that might influence the way someone feels about our company?