'Better functioning of the website' a thing of the past?

[arzina221]

Consent for tracking cookies
The use of tracking cookies must be informed, and permission must be requested for this. These cookies do affect the privacy of the web visitor. According to Kamp, this permission does not have to be requested 'explicitly', but can be evident from an action of your visitor.

“Within the definition of ‘consent’ it is not necessary that this action explicitly expresses the wish to accept the use of cookies. This can also be evident from less explicit actions than clicking on an ‘I give consent’ button in a pop-up.”

This can be demonstrated, for example, by the visitor continuing to surf after he has been clearly and completely informed. It is essential that the visitor does something to indicate that he is okay with cookies being placed. In this case, silence does not mean consent. Cookies cannot be placed on the first page, because the visitor has not yet taken any action.

A condition for consent by an action is that a web visitor is clearly and fully informed.

“In order to be able to infer consent from such an senegal phone data action, it is important that the visitor is clearly and fully informed at the time he or she continues surfing.”

To fall under the lighter consent regime, site owners must indicate why they place cookies, for example to target advertising. 'Better functioning of the website', according to the ministry, is incomplete and misleading.

To be continued
SMEs, web shops and bloggers are breathing a sigh of relief now that it looks like they will be able to measure web statistics again. And the explanation will hopefully put an end to the discussion about the 'right' way to ask for permission. Something that companies have been struggling with in the past period. Giving permission by means of an action is something that DDMA and other industry representatives have been advocating for a long time. With the change, a more practical and user-friendly solution seems to be at hand.

The bill will be publicly consulted for the next six weeks (input is welcome). After that, it will go to the ACM (formerly OPTA), CBP and the Council of State for advice. As a result, it will probably not be presented to the House of Representatives until the autumn, when they will have to vote on the amendment.