This leads to the following conclusions:

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Contact the influencers
With the decisions made, it's time to get in touch. The most professional ones will be hired by an agency, working with them will be like working with any other artist. The smaller influencers run their businesses themselves. Whatever the case, the right way to communicate with them will be with professionalism and care. Show them how beneficial it can be for them to work with your brand and everything your union can bring in terms of image. Keep in mind that they live off their credibility and they will not work with a brand that could harm them.

Prepare a dossier talking about your company and the specific campaign that the influencers will have to work on. Make them feel like an active part of the campaign and the company. Create bonds with them. Understand that they will be employees of your brand and treat them as such. Let them express their ideas and adapt yours to what best suits them, that way they will not work uncomfortably. The key to a successful influencer marketing campaign lies in the union of the image of the brand and that of the influencer, never in the imposition of one over the other.


Measure the results
As with any marketing campaign, measuring results is essential to understand the true scope of your strategy. To do this, you must keep an eye on:

Interaction rate : both with influencers and with the brand.
Visits and reach.
Website traffic : easily detectable via Google Analytics thanks to UTMS links.
Conversion : It depends on what you are looking for with the campaign, it can be sales or new registrations.
What do the numbers say?

The Socialpubli.com agency , specialized in working on influencer marketing campaigns, has conducted a study of advertisers with influencers in which they analyze the reality of this new marketing modality through a survey answered by 150 advertisers from Spain, Portugal, the United States, Colombia, Mexico and Peru.


Of the total sample surveyed, 93% use influencer marketing as part of their digital strategy.
30.2% use actions with influencers as a constant strategy compared to 62.8% who do so periodically or occasionally and 7% who never take them into account.
The actions that are usually carried out with sri lanka phone data the influencer marketing strategy are the promotion of content or the launching of campaigns. They are closely followed by the organization of events.
84% of respondents consider influencer marketing to be effective.
For the most part, advertisers who use influencer marketing aim to increase brand awareness and generate engagement, as they believe that this type of marketing gives them credibility and is the best way to reach their target audience.

The ideal profile of an influencer
The aforementioned study also analyses the ideal profile, according to professionals in the field, that influencers must have in order for marketing with them to be truly effective.

As you can see in the infographic, the number of followers does not determine the reach; there are many other things to analyze in order to choose those influencers that best fit your brand.