ith human gaze, you direct the viewing behavior of visitors in a certain direction, by having an image of a person look at that point, with the aim of increasing conversion. We humans tend to automatically make eye contact and if the other person is looking at something, we happily look along. Voilà, the human gaze principle in a nutshell.
Existing research
If you search online for examples of this principle, you can't help but come across an image that looks like this one.
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This is a so-called heat map. A heat map shows how intensely certain areas were looked at. The warmer the colour, the more intensely they were looked at. The image shows how the gaze taiwan phone data principle works: on the left we see a woman looking at a shampoo bottle. On the right you see the same idea, only now the woman is looking the viewer straight in the eye.
The heatmap shows that the shampoo bottle is being looked at more intensely and with that an attempt is made to prove the gaze principle. Unfortunately, heatmaps tell us nothing about the direction of view and the effectiveness of a Human Gaze and it leaves many questions open.
itionally, we think that turnover is the main reason for manufacturers to operate their own webshop, but there are also other considerations for setting up a direct online distribution channel. I discuss six reasons for manufacturers to opt for direct sales.
“Manufacturers selling direct to consumer is the fastest growing online retail channel” – Internet Retailer
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